Vanderbilt University Medical Center's Department of Strategic Marketing is seeking a collaborative, analytical and dynamic digital marketing communications specialist with expertise in:
Planning and executing digital marketing campaigns: SEM/SEO, marketing automation, reputation management and review solicitation, local listings management, paid social media and display advertising.
Measuring and reporting on the performance of digital marketing campaigns.
Experience with cross-channel campaigns, including marketing automation, is a plus.
This person will lead inbound marketing and digital/paid social media strategies in collaboration with others; and manage day-to-day digital marketing execution, directly and with outside agency/vendor support. The right candidate will have proven success in customer acquisition and lead generation campaigns. The position works closely with web, social media, insights & analytics, content, UX and market development colleagues to optimize multi-channel communications efforts.
Plan and execute digital and inbound marketing campaigns: SEM/SEO, marketing automation, reputation management and review solicitation, local listings management, paid social media and display advertising. This may include development of relevant landing pages.
Work with team members to measure and report performance of digital marketing campaigns and assess against goals.
Collaborate with and oversee work of outside agency partners.
Identify trends and insights, and subsequently optimize spend and performance.
Collaborate with team members to create landing pages, maintain marketing automation workflows and optimize performance.
Evaluate emerging technologies, provide input and make recommendations about adoption.
Provide functional expertise, best practices and recommendations about execution of digital campaigns.
Ensure appropriate planning and resources are in place to accomplish goals.
Consult with internal departments about best practices in digital marketing, particularly paid social media, SEM and local listings.
Participate in a rotation of team members to monitor and manage in-bound messaging on social media channels, including some evening and weekend coverage.
Bachelor's degree in marketing, communications, or related field
At least 2 years of related professional experience
Proven and demonstrable working experience in digital marketing, including Google Ad and paid social media campaigns; healthcare experience preferred
Ability to work in cross-functional teams
Strong analytical skills and data-driven thinking
Proficiency with (and proven ability to quickly learn) a range of digital marketing tools and technologies, e.g.,:
Call-tracking and dynamic phone numbers
Website, SEM/keyword tools: Google Analytics, Moz, SEM Rush, SpyFu, etc.
SEO data aggregation and reputation management tools (e.g., Yext, Binary Fountain)
Marketing automation, particularly Marketo
Social media listening tools (Sprinklr)
Current with trends and best practices in online marketing and measurement
Internal Number: 2001207
About Vanderbilt Health
Vanderbilt University Medical Center is home to Vanderbilt University Hospital, The Monroe Carell Jr. Children’s Hospital at Vanderbilt, the Vanderbilt Psychiatric Hospital and the Vanderbilt Stallworth Rehabilitation Hospital. These hospitals experienced more than 61,000 inpatient admissions during fiscal year 2015. Vanderbilt’s adult and pediatric clinics treated nearly 2 million patients during this same period.Vanderbilt University Hospital and the Monroe Carell Jr. Children’s Hospital at Vanderbilt are recognized again this year by U.S. News & World Report’s Best Hospitals as among the nation’s best with 18 nationally ranked specialties. Vanderbilt University Medical Center is world renowned because of the innovation, work ethic and collegiality of its employees. From our health care advances to our compassionate care, Vanderbilt owes its accomplishments and reputation to staff and faculty who bring skill and drive and innovation to the medical center day after day. World-leading academic departments and comprehensive centers of excellence pursue scientific discoveries and transformational educational and clinical advances across the entire spectrum of health and disease.As th...e largest employer in middle Tennessee, we welcome those who are interested in ongoing development in a caring, culturally sensitive and professional atmosphere. Most of us spend so much of our lives at work, we want to be part of maintaining a workplace in which people support one another and encourage reaching for excellence. Many high-achieving employees stay at Vanderbilt because of the professional growth they experience and because of their appreciation of Vanderbilt’s benefits, public events and discussions, athletic opportunities, beautiful setting and, above all, sense of community and purpose.Vanderbilt and its employees share a set of mutual expectations that have been created with productivity, legality, fairness and safety always in mind. We believe that our investment in training and compensating employees multiplies in value when we enable individuals to deliver their best performance for the benefit of us all.