The marketing manager promotes the work of the American Historical Association, including membership and fund development programs, initiatives, and publications. Collaborating across AHA departments and with senior management, the marketing manager develops, implements, and coordinates the Association’s marketing and branding strategies, facilitates media relations, and coordinates fund development activities. The marketing manager reports to the deputy director.
Primary Responsibilities/Essential Functions:
Develop, execute, and evaluate the Association’s marketing strategies, plans, and objectives, along with revenue-generating initiatives through collaborative strategic and tactical planning across AHA departments.
Track and measure the level of engagement within the Association’s network over time and identify new opportunities or challenges. This includes assembling and analyzing relevant membership data and trends to inform marketing strategies.
Manage the writing, design, development, and distribution of marketing and promotional materials including brochures, direct mail (electronic and print), press releases, advertising, AHA letterhead, logo use, etc.
Serve as liaison with annual meeting exhibit sales, sponsorship, and display advertising contractors and oversee the Exhibit Hall and the AHA booth at the AHA annual meeting.
Serve as media relations coordinator and direct inquiries from the public, the press, and related organizations to appropriate staff and officers.
Develop short- and long-term budgets for marketing/communications activities, track costs, and assure adherence to the budgets.
Cultivate a marketing mindset among AHA staff and governing Council and encourage an integrated approach to promoting the Association’s work.
Other duties as assigned.
Required Qualifications/Key Attributes:
Advanced degree in history or related field
At least 2 years of communications/marketing or related experience
Familiarity with higher education and an understanding of the various environments in which historians work
Commitment to working collaboratively with staff, council members, volunteers, program participants, and other supporters. The successful candidate will have the proven ability to build relationships with flexibility and finesse.
Excellent written and oral communication skills, including the ability to synthesize knowledge to generate effective promotion, and disseminate messaging to the right audiences through the most useful distribution channels
Ability to collect, analyze, and present information, including quantitative data
Ability to manage multiple projects both collaboratively and independently
Attention to detail, strong problem-solving ability, and readiness to meet deadlines
Entrepreneurial; enjoys creating and implementing new initiatives
Strong working knowledge of digital tools and media, including facility with MS Office applications, databases, and social media in professional settings
Experience with InDesign or Photoshop preferred
Legal right to work in the United States
Salary/Benefits: Salary negotiable based on qualifications. Benefits package includes competitive medical and life insurance and a qualified pension plan.
FLSA Status: Exempt (35-hour work week)
Closing Date: Review of applications will begin March 1, 2020, and will continue until position is filled.
Submit a cover letter, CV or resume, including a list of three references, and a brief writing sample of no more than 2 pages to https://apply.interfolio.com/74204. All finalists will be asked to complete a 24-hour writing assignment.
This institution is using Interfolio's Faculty Search to conduct this search. Applicants to this position receive a free Dossier account and can send all application materials, including confidential letters of recommendation, free of charge.
The American Historical Association considers diversity among our staff critical to organizational success and seeks a diverse workforce representative of its members. The AHA does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. The Association is committed to building a team that represents a variety of backgrounds, perspectives, and skills, and we strongly encourage applications from all groups.
About American Historical Association
The American Historical Association is the largest professional organization serving historians in all fields and all professions. The AHA has become a trusted voice for history education, the professional work of historians, and the critical role of historical thinking in public life.