Sensia is the leading 'pure play' automation specialist in oil and gas. We are the unification of sensing, intelligence and action. We work tirelessly to overcome the performance challenges of oil and gas. One by one. At Sensia we respond to every challenge with exactly what's needed to solve the problem: nothing more, nothing less. This irreducible simplicity. We are agile, customer centric, pragmatic and trustful. We act with integrity, we are innovative and performance focused. Our differentiators mean that there is not other Oil & Gas focused organization quite like Sensia.. A Senior Marketing Communications specialist will believe in this too. You are the forward thinker, the communications expert with the bright ideas. You know how to bring insights to life, elevate the power of our brand and build an emotional experience. You are responsible for driving emotional engagement by creating exciting, stimulating and focused industry content. You will be a marketing evangelist internally and a brand ambassador externally. You will be a critical thinker and a positive influencer. You will help shape Sensia in the eyes of our customers.
SUMMARY OF RESPONSIBILITIES Work with the Marketing Manager to develop a wide range of tactics, including trade shows, events, direct mail and email campaigns, telesales campaigns, intranet and Internet sites and collateral development Responsible for managing multiple projects simultaneously, from scope definition to creation to execution. Coordinate the implementation of commercial campaigns, including advertising, training, tradeshows, sales tools and others, as required
ESSENTIAL FUNCTIONS 1. Successfully manage multiple diverse projects at any one time. Motivates team members to provide input and deliverables to meet agreed deadlines. 2. Ability to create, shape, and clearly communicate messaging and stories. Effective written and verbal communication skills. Ability to understand and explain technical features and capabilities and convey product advantages. 3. Understand how to apply marketing techniques to provide the most effective programs. Stay abreast of marketing trends and introduces new and creative approaches to marketing programs that grow sales revenue. 4. Manage tradeshow and events budget and schedule 5. Manage the preparation of sales collateral including web content, brochures, product sheets, case studies, technical papers, media articles, catalogs, 3D animations, books, tradeshow models, talking head videos. 6. Has an operational knowledge of how to manage and maximize services resources including parent companies, agencies and suppliers. 7. Identify metrics to measure every program. Understand the tools available to determine the metrics. 8. Demonstrate capability to work on multiple types of projects at any one time. Manage commercial programs for market/segments with different target audiences and drivers. Work with cross-business and cross-regional teams to leverage expertise where is it available to get the job done. 9. Understand customer and channel requirements to develop appropriate sales tools and promotions and measure their effectiveness. 10. Conduct tasks in accordance with applicable health, safety, quality and environmental regulations as well as Sensia policies and procedures. 11. Demonstrated ability to work both independently and with a team.
Internal Number: 2683040
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.