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Reporting to the Assistant Dean for Academic and Student Affairs, the Marketing and Enrollment Specialist will be responsible for directing and conducting market research, communicating market insights and intelligence, and recommending marketing and communications strategies that support the College of Education’s enrollment management goals.
Duties and Responsibilities: Manage enrollment marketing services on behalf of the College’s Master of Education and Master in Teaching programs Be the "go-to" marketing consultant across the College with a focus on state-line masters programs, working with program directors, recruiters, and enrollment management leadership to understand enrollment goals, develop strategies, and manage campaigns. Collaborate with the College's marketing and communications team on marketing efforts. Make use of internal and external resources, based on capacity and budget, to meet timelines.
Market and competitor research Review education and rankings media channels and inform leadership and key staff about competitive intelligence, major trends, and shifts in the Education master’s landscape, including trends in online offerings.
Leverage data for strategic enrollment marketing & communications Strategically leverage rankings and other data to promote the College’s reputation and drive engagement with its academic programs. Develop communications that promote reputation to prospective and admitted students, in collaboration with the College’s marketing and communications team.
Strategic program & initiatives research Direct research as needed to optimize enrollments and workflows (e.g. market research to identify prospects, CRM lost customer analysis, positioning SWOT).
Provide marketing services on behalf of the College’s other tuition-based programs (undergraduate programs and doctoral programs) Be the "go-to" marketing consultant across the College’s other tuition-based programs (undergraduate, fee-based, and doctoral). Work with program directors, recruiters, and enrollment management leadership to understand enrollment goals, develop strategies, and manage campaigns. Make use of internal and external resources, based on capacity and budget, to meet timelines.
Leadership responsibilities Hire, train and manage student employee to meet budget, deadlines and quality standards. Participate in the vendor selection processes and contract approvals. Direct market research vendors and coordinate with the marketing and communication team to produce collateral – working with writers, external photographers, graphic designers, printers and distributors as needed -- to meet budget and performance milestones and deadlines, and ensure quality standards. Collaborate as needed with the degree program, senior leadership, marketing and communications, and advancement teams to provide high-impact research and analysis. Manage marketing plans/projects for the college’s tuition-based masters programs.
Other duties as assigned
Requirements: •BA in Communications, Journalism or Marketing or equivalent experience, to include 3-5 years of relevant work experience that includes a combination of marketing strategy, market research, data analysis, content and collateral development, brand management, internal communications and project management. •Ability to communicate with faculty and staff leadership. •High-level problem-solving and analytical skills. •Demonstrated communications skills, including excellent interviewing, writing and editing skills. Experience developing content for online channels including websites and social media. High degree of proficiency with Microsoft Office suite and Google Apps. •Self-motivated working style and multitasking ability. Strong project management skills. •Proficiency with HTML editing software such as Drupal, WordPress or Adobe Dreamweaver, as well as Google Analytics and search engine optimization.
Equivalent education and/or experience may substitute for minimum requirements.
Desired Qualifications: •Ability to manage complex, long-term projects, including in-house and vendor teams. •Proficiency with Tableau and Microsoft Excel for data analysis. •Proficiency with Microsoft SharePoint.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.