The Marketing Senior Manager will play a meaningful role in the growth trajectory of the Amgen Bone Health franchise. As the health care provider (HCP) digital marketing and ecosystem lead, this individual is responsible for architecting digital strategies that enable brand objectives; building the franchise technology road map; and leading the development of all digital creative assets. Additionally, this individual will manage a sizable media investment that drives return. To that end, this position requires strategic thought, leadership, cross-functional collaboration, and the ability to employ a ‘customer-first’ mentality. This position will also involve the management of staff, including contractors.
Specific responsibilities will include:
Lead overarching digital strategy and execution to meet brand objectives
Develop multi-channel communication plans in collaboration with agencies and using internal enterprise data solutions
Overall accountability for breakthrough digital creative assets, from brief to launch, including content mapping
Develop and employ media channel investment models, measurement plans and tracking systems to assess program potential, success and optimization
Build upon the existing technology roadmap, with key partners, to ensure the best possible customer experience
Lead annual brand/tactical planning cycles, including identification of innovation and ’test and learn’ opportunities
Collaborate with other key team members, including IS/IT, Commercial Data and Analytics, digital operations, and peer to peer, to ensure that synergies are captured
Manage the internal legal, regulatory, and medical review and approval of new materials
Manage budgets and closely monitor performance, ensuring efficient delivery of all programs.
Lead several agency relationships, including media and creative agency of record
Day to day manager of digital contractors and other staff
Domestic travel up to 25%.
MBA in marketing, healthcare management, or related subject area is preferred
Demonstrated track record of increasing responsibility within marketing
Experience executing a wide range of successful digital tactics, including: iCVAs, websites, online search activity (both paid and organic), display, videos, eCRM, and closed-loop marketing programs
Experience working with media agencies and channel partners to build and optimize effective media plans
Demonstrated strength in analytics to translate data into insights and indicated actions
Experience working with advertising agencies to develop and produce engaging creative
Strong bias for action and ability to manage multiple priorities in a fast-paced environment
Ability to exercise strong judgment and live up to the highest ethical standards
Excellent communication skills and self-awareness of leadership style
Ability to build productive partnerships and collaborate effectively in a matrix organization
Experience in HCP marketing, preferably within pharma
Internal Number: R-10024
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.