Summary:     

The Digital Marketing Specialist is an essential part of the Marketing team.  The main goal of this position is to help grow the Malco brand’s influence worldwide while also increasing sales, conversions, brand loyalty, and awareness. The position’s responsibilities include maintaining Malco’s digital marketing and social media accounts, develop copy and visual content, track and analyze results to plan future content based on overall performance and goal conversion, and have a pulse on all things digital marketing. 

Specific Duties:     

Specific duties are intended to describe activities that support the summary above.  The list is not all inclusive – other duties may be required to cover the breadth and depth of the position.

• Have a finger on the pulse of all things social; be an expert, able to provide best practice recommendations and identify opportunities for improvement.
• Keep on top of social media trends, research new channels and partners, and identify opportunities to connect the public with Malco’s various brands and share key insights/learnings with the team.
• Research, create and manage the content calendars, working with the marketing team, on behalf of multiple brands through thoughtful, creative, and timely posts and campaigns.
• Manage workflow and production queue for content requests.
• Help create high-quality, informative photo, graphic and video content, promoting our products and brands across multiple online channels.
• Provide monthly analytical reports and relevant details for strategic review, planning optimizations and future strategy development.
• Monitor social networks for brand mentions, customer questions and reviews and collaborate with internal partners to issue responses and support.
• Create, manage, and execute influencer business plan strategy for all brands.
• Create and write blog post strategy for all brands, transcribing video content for web.