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The UW College of Education is the 6th ranked public school of education in the country, nationally recognized for our community centered research, professional learning, and service-oriented partnerships. We seek a dynamic marketing and communications leader with a passion for justice. Join us!
The Director for Marketing and Communications leads all internal and external communications for the University of Washington, College of Education (CoE), including branding, marketing, media relations, advertising, and social media. Leaders at the CoE bring tremendous creativity, energy, and purpose to their work. This position works closely with University Marketing & Communications to align the College’s communications and marketing with those of the UW as a whole, and with the Assistant Dean for Advancement, CoE Administration, academic leaders, advancement staff, and volunteers to develop, implement and evaluate a strategic and comprehensive plan for marketing and communications for the CoE. The Director assumes a key leadership role in initiating and implementing marketing and communications projects and media/public relations efforts that keep the College’s internal and external constituencies informed, and enhance the overall image, awareness, and fundraising activities of the college to audiences well beyond current stakeholders.
The Director for Marketing and Communications is responsible for representing the CoE’s mission to transform inequitable educational systems, explicitly focusing on sustaining BIPOC students, faculty, staff, and the communities with whom the CoE partners. The Director must exercise their nuanced understanding of structural inequities, and their lived experiences and/or strong translational skills to build community with those whose stories the CoE is committed to elevating. This position must stay current on prevailing sociopolitical contexts related to Native, Black, Latinx, Asian, and Pacific Islander communities to best form CoE’s communications and marketing strategies.
The Director for Marketing and Communications will be responsible for defining key strategies and messages that need to be conveyed both internally to CoE faculty, staff, and students, and externally to alumni, donors, friends and prospective friends including information about faculty and students that has broad general appeal. This position must develop and maintain productive and positive relationships with the CoE faculty and remain current about the College’s disciplines, internal culture, and the activities of its local and national professional communities.
The Director for Marketing and Communications will ensure cross-functional messaging that enhances the brand reputation of not only the individual programs and Centers within the College, but of the CoE as a whole, in alignment with the UW's overall brand.
This position will be responsible for setting strategy/vision and leading its team in conceptualizing, planning, and executing programs for marketing and communications initiatives including brand messaging development, media relations, collateral, websites and e-Communications, direct mail and advertising. This will be done with a keen eye toward the College’s priorities, an understanding of its voice and audiences, and a strong attention to detail. The Director will have an aptitude to understand how to work collaboratively and with nuance within a complex organization. Additionally, the Director will be responsible for developing metrics and reports to track progress toward college goals (media impressions, equity/diversity/inclusion, etc) and identify areas for improvement.
Strategy, Planning, and Production of Communications/Marketing and Advancement Materials (60%)
•Work collaboratively with the Assistant Dean for Advancement to develop priorities and define scope for all communications and marketing efforts. •Supervise and contribute to the professional development of the CoE’s fulltime Multimedia Specialist, and multiple student aides and interns annually. •Have a hands-on approach to overseeing the creation, production and editing of communication materials (print, online, video, etc.) for audiences including known audiences (such as College faculty, staff, students, community partners, alumni, donors, UW partners, corporate partners, foundations), prospective and potential audiences and partners, the media, and the general public. Work with College leadership (including the Dean, Assistant Deans, Associate Deans, Area Chairs, others) to ensure that the College’s key messages are reflected in all CoE publications and events. Track metrics to ensure the target audiences are engaged. •Work collaboratively with colleagues across CoE to design and produce marketing materials, including web and brand design, promotional/campaign deliverables and information graphics that meet UW integrated brand marketing and communications strategy objectives. •Create a comprehensive annual strategic Marketing and Communications plan for the CoE. Develop, organize, and/or direct long-range objectives and other marketing and communications activities that support the College’s advancement goals, and internal and external communications needs. •Create a social media strategy that is supportive of the overall objectives and strategies. •Work closely with the Dean, the Assistant Dean for Advancement, the Associate Deans, and other key faculty members to manage the development and priority of key, targeted messages for fundraising (case statements, white papers, etc.), recruiting, and brand building. •Work collaboratively with representatives of University Marketing & Communications to coordinate CoE’s communications with UW communications, and vice versa, and to align CoE branding with the UW's brand. •Serve as editor and supervise the creation and production of all CoE communications, including campaign, direct mail and fundraising materials. •In coordination with the CoE IT team, help advise and provide marketing and communications-related insight and guidance on internal projects. •Manage, develop and oversee the content on the CoE website. Establish and track metrics for effectiveness. •In cooperation with the Advancement team, work to ensure that special events, promotional events, and fundraisers are designed to support the vision and direction of the overall communication strategy. •Select, hire, and manage vendors and contractors across multiple disciplines including graphic design firms, public relations, advertising and marketing firms, freelance writers, photographers, event design, production vendors, and more.
Additional Writing, Editing, Strategic Advising, and Media/Public Relations Responsibilities (35%)
•Prepare correspondence on behalf of the Dean, ensuring a focus on equity and inclusion throughout all communications, including but not limited to: publication messages, responses to local, regional or national situations relevant to CoE priorities, letters, speeches and talking points, lectures, award nominations, volunteer acknowledgements, and condolences. •Work closely with the Dean, area chairs, administrators, program directors, and general faculty to assess upcoming projects and activities and determine the most suitable forms of communications in accordance with the College’s strategic goals. •Serve as a resource for other programs and centers within the College, advising them on editorial content and the production of a number of miscellaneous print and web-based or electronic program newsletters, invitations, and announcements. •Work in coordination with UW News to increase media coverage of the great work that is happening within the College. Build relationships with media who work in the education space and position the College within those trade publications and journals. In certain situations, act as the main media point of contact. •Work together with UW News colleagues to coach faculty members in media preparedness, and when appropriate, accompany faculty to interviews as necessary. •Serve as the College’s representative to the UW Marketing & Communications Executive Committee, and other communications committees and initiatives as necessary. •Serve as the College’s main public relations officer, acting as a liaison with other departments, schools, and colleges within the University and with the outside community. Participate on task forces, committees, and forums that address the role of marketing and communications in the COE. •Contribute to special UW marketing initiatives.
Other Duties as Assigned (5%)
This position reports to the Assistant Dean for Advancement and supervises the CoE’s Multimedia Specialist.
Core Effective communication: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Strong Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Prioritizes based on strategic goals with a firm grasp of logistical parameters. Ethics and Credibility: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Diversity & Inclusiveness Values: Respects, values and contributes to the UW’s commitment to equity, inclusiveness and diversity.
Management People Builder: Committed to developing others to become leaders. Driving Results: Effectively communicates objectives and guides direct reports and team members to make decisions and achieve goals. Organizational Planning: Develops and manages comprehensive team goals and measures team progress while balancing short-term and long-term priorities that are consistent with the organization’s mission, priorities and goals. Managing Conflict: Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively, and builds consensus with the best interests of the organization in mind.
•Bachelor’s degree and/or a minimum of four years in a lead marketing and communications role. Degree may be in communications, public relations, marketing, business administration, journalism, or related field. •Demonstrated ability to conceive, implement, and evaluate creative marketing and communication strategies. •Demonstrated experience analyzing and synthesizing large and complex amounts of information. •Outstanding writing, editing, and proofreading skills with high attention to detail. •Excellent communication and interpersonal skills to establish and maintain cooperative working relationships with other Advancement and alumni relations staff, deans, faculty, staff, corporate representatives and CEOs, donors, and prospective donors. •Demonstrated experience planning, directing, and monitoring budgets. •Demonstrated understanding of current and emerging social media trends. •Demonstrated experience using tools within the Adobe Creative Suite. •Demonstrated experience working within a multi-faceted organization. •Ability to work independently with minimum supervision.
Equivalent education and/or experience may substitute for minimum requirements.
•Experience in higher education; education fields desired, but not required. •Basic understanding of HTML coding, Photoshop, InDesign and video production; and experience working within content management systems.
Conditions of Employment
•Ability to work occasional evening and weekends •Must have regular and reliable transportation for local travel and willing to travel when necessary.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.