The Educational Theatre Association (EDTA) is seeking a dynamic Content and Marketing Director to lead strategy and execution for multiple communication channels to maximize engagement, impact, and revenue. You must be a strategic brand expert, creative thinker, exceptional communicator, and an effective manager of people, with a proven track record in digital content and marketing.
Develop an integrated content strategy across all owned and earned channels: websites, social media, PR, video, print collateral, events, online education, and membership journeys.
Build multichannel marketing plans for EdTA membership, events, and learning programs to drive conversions and meet revenue targets. Develop calendar to manage campaign deployment.
Working with the membership team, create and implement a strategy for year-round member engagement that maintains high renewal rates.
Devise a paid and organic social media strategy to support EdTA’s marketing and engagement goals.
Act as EdTA’s brand guardian, ensuring the organization’s look, feel, and voice are consistently reflected in all channels and align with the needs of its core audiences: theatre teachers and students.
Develop annual expense budget and manage department finances within approved targets.
Manage four-person content team, plus freelancers and agencies.
Write and maintain the key messages used to promote EdTA, its foundation, and its student organization. Oversee the copy and creative used across all channels.
Manage agency work on paid marketing/advertising, including Google Grant management and social campaigns.
Oversee EdTA’s websites to optimize user experience, implement SEO, and maximize ad revenue opportunity.
Use marketing analytics to inform strategies and tactics, identify areas of weakness or opportunity, and inform resource allocation.
Serve as association’s editor in chief: Create and manage editorial calendar for digital content. Oversee editorial content development and contribute articles as needed.
Coordinate media relations and implement PR tactics to promote EdTA.
Education and Experience Required:
Bachelor’s degree in marketing, communications, journalism, digital media, or related field
10 years of management experience in digital marketing and communications and/or content development, including a portfolio of professional work samples.
5 years managing and hiring for digital marketing and/or media roles
Theatre, arts, or education interest or background is a plus
Skills and Qualifications:
Proven experience leading creative/content operations and managing external agencies or contractors
Exceptional writing and editing skills with meticulous attention to detail
Outstanding communicator – you excel at crafting exactly the right message for your target audience, and winning others over with your words
Creative problem solver who enjoys the challenge of promoting complex products/services with long buying cycles
Skilled people manager who enjoys developing employees
Fastidious budget manager with strong business acumen
Adaptability, organization, and time management — you can juggle many priorities and shift gears quickly
Ability to lead across multiple teams and stakeholders, making the right tradeoffs with clarity and decisiveness
Highly proficient in SEO, WordPress, Google Analytics, Adobe Creative Suite, Microsoft Office, and Google Docs.
Familiarity with Google Tag Manager and Ad Words. Working knowledge of HTML.
Experience implementing tracking mechanisms to measure conversion and A/B testing to optimize tactics
Proficiency in AP style preferred
Experience using project management/ticketing software (Jira, Trello, Sharepoint, Wrike) a plus
Job Location: Cincinnati, OH. Fully remote work is possible for this position.
Telecommuting is allowed.
Internal Number: 2020-1011
About Educational Theatre Association
The Educational Theatre Association is an international nonprofit association with more than 139,000 active members. EdTA’s mission is shaping lives through theatre education: honoring student achievement in theatre; supporting teachers by providing professional development, resources, and recognition; and influencing public opinion that theatre education is essential and builds life skills. EdTA is the home of the International Thespian Society, an honorary organization established at nearly 5,000 schools, that has inducted more than 2.4 million theatre students since its founding in 1929. EdTA also produces the International Thespian Festival and publishes Dramatics magazine online for high school theatre students, and Teaching Theatre, an online journal for theatre education professionals. The Educational Theatre Foundation is the philanthropic arm of EdTA.