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Direct Marketing Specialist, Annual Giving Dev
Yale University
1. Participates in setting constituent segmentation strategies and tactics. Creates, streamlines or enhances targeting of constituencies. Performs quality control measures to ensure data integrity. Identifies cost saving options. 2. Designs, codes, tests, implements and documents complex data queries and reports. Accurately documents projects and processes. 3. Provides data for mail/email production and phone solicitations. 4. Plans work, prepares specifications, designs forms and files and output formats. Identifies data requirements. Selects and formats data from the University alumni database. 5. Schedules workflow. Monitors work in progress and makes schedule changes as necessary. Assists in staff training and new employee on-boarding with regard to data systems and processes. 6. Manages and prioritizes staff and systems for mail production and reporting. 7. Identifies target prospect pools as determined by fundraising strategy and initiatives. 8. Maintains inventory management. Maintains continuous direct communication with service providers. 9. Ensures ongoing identification and resolution of data quality management issues. 10. Maintains project budgets. Analyzes response and ROI for each appeal throughout the fiscal year. 11. May perform other duties as assigned. Preferred Education: Familiarity with fundraising practices and procedures. Familiarity with data mining, modeling and analysis. Preferred Education, Experience and Skills: Familiarity with fundraising practices and procedures. Familiarity with data mining, modeling and analysis. Required Skill/ability 5: Willingness to work at other University and off-site locations to oversee assembly of materials in preparation for mailings. Posting Position Title: Development Associate, Prod Services Manager Required Skill/ability 3: Solid verbal and written communication skills. Work Week: Standard (M-F equal number of hours per day) University Job Title: Direct Marketing Specialist, Annual Giving Dev Required Skill/ability 1: Demonstrated strong computer, analytical, and problem-solving skills with outstanding attention to detail required. Excellent planning, prioritizing, and organizational skills. Ablity to function effectively in a deadline oriented setting. Required Skill/ability 4: Ability to handle confidential information with complete discretion. Required Skill/ability 2: Desire and ability to work independently, but as a strong member of a team. Ability to interact positively and professionally with staff at various levels across the University.
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Bachelor's Degree and a minimum of two years of related work experience or an equivalent combination of education and experience. |
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