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Digital Marketing Strategist
University of New Haven
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Digital Marketing Strategist

University of New Haven

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Details
Posted:
December 16, 2020
Location:
West Haven, Connecticut
PayScale
Employment Type:
Full-time
Organization Type:
Higher Education Institution
Preferred Education:
Master’s

Responsible for developing and driving digital marketing strategies for graduate, undergraduate, and certificate programs. This position will manage the development process from start to finish and will be responsible for implementation, optimization, and performance analysis of ongoing management of digital marketing campaigns. Firm understanding of SEO and content marketing. You will be part of a team of marketing professionals, each of whom is the strategic cross functional marketing lead across marketing, creative, social, print and web.

Experience with Google Ads, paid search, and paid social media. Strong project management skills with the ability to work across multiple divisions to gain buy in and ensure campaigns run efficiently and effectively. Ability to partner with the enrollment division to set goals and expectations for campaigns. In this role, you will specifically partner closely with undergraduate admissions and grad admissions. Experience and expertise in data analytics: this includes a firm understanding of data collection as well as the ability to use that data to optimize digital campaigns.

Marketing Strategy 40% | Project Management 40% |Analytics 20%

  • Bachelor’s degree from an accredited college/university in a related field of study such as Business, Marketing, Advertising, Journalism, or Public Relations and five years’ experience. Master’s degree preferred

  • Must possess proficiency in Google Analytics, social media

  • Strong ability to gain buy-in across academic and enrollment divisions

  • Knowledge and understanding of college organization, goals and objectives, and policies

    and procedures

  • Knowledge of current technological developments/trends in area of expertise

  • Excellent organizational and communication skills

  • Strong interpersonal skills and the ability to effectively communicate with a wide range of

    individuals and constituencies in a diverse community

  • The ability to juggle multiple projects while setting priorities, managing time effectively,

    and attention to detail.

Internal Number: Search #20-28A
About University of New Haven
The University of New Haven is a private, top-tier comprehensive institution recognized as a national leader in experiential education.Founded in 1920 on the campus of Yale University in cooperation with Northeastern University, UNH moved to its current West Haven campus in 1960 and opened its Orange Campus in January, 2014. The University operates a satellite campus in Tuscany, Italy, and offers programs at several locations throughout Connecticut and in New Mexico. UNH provides its students with a unique combination of a solid liberal arts education and real-world, hands-on career and research opportunities.The University enrolls approximately 6,800 students, including nearly 1,800 graduate students and more than 5,000 undergraduates – the majority of whom reside in University housing. Through its College of Arts and Sciences, College of Business, Henry C. Lee College of Criminal Justice and Forensic Sciences, Lyme Academy College of Fine Arts, and Tagliatela College of Engineering, UNH offers over 80 undergraduate and graduate degree programs. UNH students have access to more than 500 study abroad programs worldwide and its student-athletes compete in 16 varsity sports in the NCAA Division II’s highly competitive Northeast-10 Conference.
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