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Digital Marketing Strategist
University of New Haven
Responsible for developing and driving digital marketing strategies for graduate, undergraduate, and certificate programs. This position will manage the development process from start to finish and will be responsible for implementation, optimization, and performance analysis of ongoing management of digital marketing campaigns. Firm understanding of SEO and content marketing. You will be part of a team of marketing professionals, each of whom is the strategic cross functional marketing lead across marketing, creative, social, print and web. Experience with Google Ads, paid search, and paid social media. Strong project management skills with the ability to work across multiple divisions to gain buy in and ensure campaigns run efficiently and effectively. Ability to partner with the enrollment division to set goals and expectations for campaigns. In this role, you will specifically partner closely with undergraduate admissions and grad admissions. Experience and expertise in data analytics: this includes a firm understanding of data collection as well as the ability to use that data to optimize digital campaigns. Marketing Strategy 40% | Project Management 40% |Analytics 20%
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