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Director of Marketing
NorthBay Healthcare
At NorthBay Healthcare the Director of Marketing (Director) leads all strategic marketing and brand management for NorthBay Healthcare. The Director also works closely with members of the Public Affairs/ Public Relations Department to ensure alignment of system-wide messaging – internally and externally – to make certain the “voice of NorthBay” reflects the organization’s brand. The Director leads a team of professionals to deliver results that enhance the reputation of NorthBay and support its strategic plan and growth goals. The Director leads the implementation of marketing initiatives, embracing and strengthening NorthBay’s image and brand, to attract and retain patients. The Director reports to the Chief Strategy Officer. Primary Job Responsibilities
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