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Marketing Manager
Echelon Property Group
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Marketing Manager

Echelon Property Group

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Details
Posted:
January 12, 2021
Location:
Greenwood Village, Colorado
Salary:
$75,000-$85,000 annually
PayScale
Type:
Full Time - Experienced

Multi-Family Marketing Manager 

Position Summary:

The Marketing Manager is responsible for maintaining, improving and the execution of marketing strategies.  This position will help drive property performance and provide support to the Regional Leadership and community site teams.

Duties/Responsibilities:

  • Reviews marketing metrics on a quarterly basis (SEO, SEM, website performance, geo-targeting, ILS performance, etc.) with Regional Leadership providing suggestions on how to maximize marketing spend, generate quality leads, and improve lead to lease ratios
  • Provide additional marketing support and analytics as needed or requested
  • Works with training team to develop marketing-based training programs
  • Oversees communities monthly ILS/Digital audits and aids in any corrections needed
  • Assist in the development of community marketing budgets and ensure operation within
  • Direct oversight of 3rd party marketing vendors
  • Complete marketing help desk tickets
  • Collaborates with vendors and third-party training providers to arrange employee registration for and participation in outside training programs. 
  • Responsible for Echelon’s social media presence (Facebook, Instagram, Google +, LinkedIn, etc.)
  • Manages Social Media Ambassador program
  • Create monthly social media calendars for onsite team members as well as partner with them to ensure success of their social media presence
  • Ensures brand consistency in all marketing materials, both at the Echelon level and the individual community level
  • Responsible for the management of the Echelon corporate website.
  • Completes all required marketing related tasks during acquisition and disposition of communities
  • Performs other related duties as assigned.

 

Required Skills/Abilities:

  • Knowledge of SEO and SEM
  • Experience with relevant marketing and industry software applications – Adobe Suite, Social Media, Yardi/CRM experience preferred
  • Works effectively as a team member with other members of the organization
  • Excellent verbal and written communication skills with strong graphic design and creative ability
  • Ability to interact and communicate with client partners
  • Extremely organized and detail-oriented
  • Ability to evaluate and research marketing options and alternatives
  • Travel required throughout the state of Colorado
  • Ability to oversee several technology platforms
  • Travel required throughout the state of Colorado

Education and Experience:

  • Minimum of 2 years’ experience in a marketing role
  • Proficient with Microsoft Office Suite or related software
  • Knowledgeable in all aspects of onsite property management from leasing, to service, to management

Internal Number: MM
About Echelon Property Group
AIM HIGHER At Echelon Property Group, we offer more than just a place to live. We give residents the chance to cultivate a life true to Colorado. How? We’re Coloradans just like you. We’ve hiked the Manitou Incline and biked Cherry Creek Trail. We know the streets, landmarks and breweries in each neighborhood. For us, superior service is second nature, because Colorado is a place we’re truly proud to call home. And we want the same for our residents. It’s that simple. SEE THE OPPORTUNITY We're a Colorado-centric property management company. Our vision? To improve Colorado communities, with committed people and a local presence. A simple vision goes a long way when you bring unparalleled market knowledge to the table. That’s us. Our continued growth and success is born out of a collaborative, hands on approach, one that we apply to each of the 10,000+ units in our portfolio. We promise to always add value: one request, one decision and one property at a time.
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