Marketing Officer - Cards Digital Partnership Usage and Loyalty
February 13, 2021
Manage rewards cost and redemption mix by data mining and preparing analysis of rewards redemption behaviors of various customer segments.
Drive digital rewards redemption.
Organize and implement effective rewards campaigns from end-to-end to achieve desired redemption mix at lower redemption cost as well as uplift customer experience
Monitor rewards MIS and maintain robust expense tracking to manage rewards financial impact to the overall card business.
Assist in generating customer insights and identifying appealing redemption items/services to uplift Citi Rewards Programme.
Assist in driving customer loyalty & engagement through the Citi Rewards Program including expansion of instant & online redemption.
Execute regional Rewards initiatives to Citibank credit card loyalty platform to create winning edge to the products.
Assist in on-going monitoring & assessment on the performance of Citi Rewards Program using customer research, competitive analysis, MIS mining and financial analysis to identify and determine ways to increase main card usage.
Minimum 5-6 years or above solid marketing experience in banking/card industry or FMCG/ digital business.
Sound knowledge & practical marketing experience
Sensitive to numbers and have good analytical skills
Excellent interpersonal skills
Highly organized, independent with strong initiatives
Strong supervisory skill and ability to give direction, training & guidance to subordinates
Fast thinking with creative & determined mind
Excellent communication & presentation skills
Good command of written and spoken English and Chinese
Job Family Group: Marketing Job Family: Marketing Program Management Time Type: Full time Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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