Career Center
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Associate Director of Marketing, Career Education and Professional Development
Suffolk University
Description Suffolk's Division of Communications, including its Offices of Marketing & Communications and Public Affairs, consists of storytellers, professional strategists, writers, designers, and multimedia producers offering a depth of expertise in a variety of media. We tell the story of the University across a range of audiences and media producing everything from news and feature pieces, to long and short form videos, collateral and advertising, and web and social media content. Reporting to the Associate Vice President of Marketing with a dotted-line relationship to the Executive Director of the Center for Career Education and Professional Development, the Associate Director of Marketing will play a critical role in ensuring that career readiness and career development are seen as part and parcel of a Suffolk education. Utilizing the resources, equipment, and support of both these offices, this individual will be responsible for crafting and sharing a broad, strategic, and evolving narrative about the career successes of Suffolk students and alumni and the institution's commitment to excellence in career preparation. A key understanding of the institution's brand, student population, and career education goals will be critical for shaping the message of content. Working with other members of the OMC team and in partnership with CEPD colleagues, the Associate Director of Marketing will produce short- and long-form written content, video, audio, and other media as is deemed strategically beneficial. Audiences for this content include current undergraduate and graduate students, prospective students, alumni, current and prospective employers, and internal stakeholders (Suffolk faculty, staff, and senior administrators). One aspect of this storytelling and messaging campaign will focus on supporting efforts to build identity, recognition, and excitement around Suffolk's newly-expanded and reimagined Career Center for all aforementioned stakeholders. Storytelling Initiatives
Brand Development and Strategy
Supporting other OMC initiatives
Requirements/Qualifications:
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