Amplify, build and facilitate territory field marketing programs with sales by executing the following:
Support RML in recommending and project managing field events for specific campaigns or programs, and tools based on perceived and identified sales needs. Including: Project management and localization of larger global initiatives
Leading field marketing process by collaborating with regional operations to execute marketing programs
Lead event enablement activity with regional sales and act as subject matter expert, trainer and partner to drive sales team participation and maximize effectiveness.
Measured by opportunities in the sales pipeline, working with regional sales leadership to set goals
Responsible for delivery of event package; including sales tools (modern marketing tools), competitive information, and thought leadership pieces designed to stimulate sales
Support the ongoing education of Rockwell Automation integrated sales and marketing strategies.
Provide support through NA/Global sales tools: Seismic, Dynamics, Zift - use these to build field marketing programs. Be the subject matter expert.
Own the administration and execution of Field Marketing processes and applications
Small event software (Certain)
Webinar execution development with RML/Marketing Ops
Commercial event evolution
Commercial Program request process
Support the goal setting for sales, funnel, wins, competitive buying influencers (CBI's) for all commercial activities and measure performance against goals.
Understand and communicate results of Marketing Outcomes
Manage the local region event process...pre and post event.
Track field marketing spend, and align with overall marketing budget
Participate in collaboration meetings, be a subject matter expert for information, point-of-contact for field marketing process
Field marketing data dissemination
Support of overall regional RML goals
Leverage the DCRM for campaign results; make recommendations for field executed tactics
Monitor leads dashboard specific to events
Track marketing generated win/ loss data
Campaign ID updates
Consistently track regional field marketing ROI to analyze and provide insights into field marketing activities
Own marketing planning tool and continually update data within
Own Process and application to execute marketing planning in the field
Work with sales teams to grow, support and track marketing programs events and overall territory lead generation
Stay aligned with regional and territory priorities, target goals, objectives and programs
Provide readouts to RML and extended marketing team (Pre and Post show analysis)
Support distributor collaboration framework
Support internal and partner communication cadences(Communication to field sales, Amplify, Distributor Marketing Call)
Lead or support Marketing Process Improvement initiatives for NA
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.
Internal Number: R21-1056
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.