Senior Marketing Manager, Marketing Strategy & Programmes - Global Functions
March 27, 2021
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Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.
We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Asia Wealth.
Lead and accountable for the AOP Plan development for Asia Wealth ensuring alignment with business line marketing plans
Lead the team to work closely with business and Marketing partners to develop and execute integrated Marketing strategies to support revenue maximisation and market wallet share, in alignment with the broader Business strategy.
Lead and identify opportunities for cross Line of Business collaboration for further commercial opportunities
Develop and articulate a deep understanding of customer needs and Voice of Customer through external research and internal data to support Customer experience improvement programmes (particularly with Chief Operating Office teams) for Wealth and Personal Banking.
Drive a team culture where data and insights inform key decisions and support the development of customer led propositions, products and journeys.
Partner with the business to lead the development of new products, propositions and the go to market strategy, leading the design and build of new innovations where relevant
Ongoing prioritization of Marketing initiatives to align with evolving Business requirements
Lead the team in developing Marketing plans for key regional strategic priorities and oversee their execution utilising the Hub resources and the pool of Asia Wealth Customer Marketing Strategy and Programme support team in the Region
Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered and measured by all areas of the business.
Lead the overall Wealth and Personal banking third party agency management across strategic, creative and media agencies ensuring a customer first lens approach adopting agile ways of working
Ensure a strong Wealth voice across Asia Pacific Brand development programmes and represent Asia Wealth across Asia Pacific
Be the Asia wealth point contact and align with Global Customer Marketing and Programme teams on all related global initiatives ensuring the Asia Pacific voice is tabled.
Marketing professional with understanding of latest developments in the marketing and media world.
Have depth of both classical and contemporary channels
Have a penchant for learning
Understand the use of data and analytics in deriving customer value
Be passionate about the customer and be obsessed with customer outcomes
Degree level qualification in marketing and/or business studies preferred.
Extensive business experience within a Financial Service based institution, Insurance business, Wealth Management businesses, or an innovative customer, service based institution.
Evidence of team leadership attributes. Experience and evidence of leading, developing and driving a large team over multiple sites and in a highly matrixed organization
Demonstrating ability to identify strategic needs based solutions both now and in the future.
Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
Able to influence at senior level to drive improvement. Proven ability to influence leadership teams.
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.
Ability to think innovatively, shaping and communicating new concepts.
Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed.
Ability to distil complex business and customer environment into simple, strategically sound and insight led stories.
Proven ability to work on multi-function projects demonstrating excellent relationship building skills.
To be considered for this role, the relevant rights to work in Hong Kong is required.
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Issued by The Hongkong and Shanghai Banking Corporation.