Under the direction of the Marketing/Outreach Manager, the Marketing/Outreach Coordinator is responsible for promoting and marketing the diagnostic and interventional radiology centers in Tarrytown, 168th Street and other practice sites, as needed.
Promotes the practices, facilitates referrals through on-site visits to physicians, grand rounds, advertising (print and online), mailings, and events organizing.
Monitoring and updating listings/directories of services for accurate representation of the Center and our physicians, analyzing referral trends, representing our Centers in various events such as health fairs and patient conferences and providing support to the expansion of online presence through Google search engine optimization and social media networks (Twitter, Facebook, YouTube, Instagram, blog, etc.) with the goal of increasing the our centerâ€™s online visibility to potential patients.
Make calls using telephone contact, on-site visits, using Customer Relationship Management tools (CRM Software) and presentation of marketing and informational materials to physicians, community members and patients.
Assesses satisfaction of referring physicians and patients; recommend and implement changes based upon feedback.
Participates in development of marketing strategy and development of promotional materials. Maintains up to date knowledge of market and competitors.
Participates in development and presentation of physician seminars, continuing education materials, etc. Attends professional meetings as needed to reinforce outreach efforts.
Performs other duties as assigned. Local travel required 80% time
Requires a bachelor's degree or equivalent in education and experience, plus three years of related experience. Some marketing or outreach experience in radiology is required. Good communication skills. Experience in customer service. Must be very well organized and attentive to detail.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 513653
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