The Vice President of Global Workplace Solutions (GWS) Marketing is responsible for creating a marketing strategy to drive awareness and demand for CBRE's successful and growing business segment - Global Workplace Solutions. This new role is critical to the evolution of the GWS business and will play a strategic role in delivering on business outcomes. The GWS marketing leader will operate across the global CBRE platform and drive greater integration and connectivity to best serve and develop this business during a period of significant change.
Develop a GWS marketing strategy
Define globally and regionally aligned marketing objectives that focus on awareness, consideration and cross selling opportunities
Collaborate on positioning of GWS segment and connectivity to larger brand evolution
Support a disciplined audience segmentation strategy including measurement
Partner with business subject matter experts on creating distinct content programs and developing a global client touch program that will drive differentiation and consistency
Develop consistent client experience by unifying messaging and activity from prospect to win to grow
Work with Corporate Communications on internal and external communications strategy and executio
Partner with internal stakeholders (global business leaders) and align around marketing outcomes
Set expectations for overall agenda and goals including clear KPIs and related success metrics
Communicate key marketing initiatives and secure support from business leaders
Be recognized as the trusted partner/single point of contact and subject matter expert for all things GWS Marketing around the globe
Lead a dedicated and matrix team to:
Manage and develop team resources (time and talent), both direct and matrixed, with a mindset toward excellence and expertise
Partner with matrix team and stakeholders to ensure a consistent marketing approach around the globe
Identify and socialize opportunities to import best practices from other segments
Partner with Center of Excellence peers to align segment-specific content and events to overall CBRE content programs and campaigns
Establish a deep partnership with GWS communications and Pursuit marketing partners to create a one-team approach
Understanding of B2B, institutional and account-based marketing business models and strategies
Demonstrated capabilities inl positioning of service-based offerings, building customer-led strategies built on data and insight.
Grasp complexities and connections among problems; able to prioritize elements that will drive success
Ability to comprehend and interpret business data, analysis and documents, as well as clients' goals and objectives resulting in successful program implementation
Communication and Collaboration Skills
Hands-on leader able to communicate clearly, work practically, and do hard things well with speed and urgency. Operate effectively in a lean organization, with a bias for action.
Exceptional communication skills and the ability to influence and inspire your team and peer groups both verbally and in writing. Superior executive presence with the ability and credibility to present ideas and recommendations at all levels within the organization.
Ability to collaborate and work cross functionally
Strategic, Enterprise Mindset
Demonstrated ability to develop and manage a centrally led strategy with regional and local implementation in a highly decentralized business environment
The ability to create and articulate an inspiring vision for the organization, not only for the areas s/he is directly responsible for, but the enterprise
The inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy
An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry
The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.
Executing for Results
The ability to set clear and challenging goals while committing the organization to improved performance; tenacious and accountable in driving results.
Comfortable with ambiguity; the ability to adapt nimbly and lead others through complex situations.
Someone who takes smart risks and seeks data and input from others to foresee possible threats or unintended circumstances from decisions
A leader who is viewed by others as having a high degree of integrity and forethought in his/her approach to making decisions; the ability to act in a transparent and consistent manner while always considering what is best for the organization.
Strong decision-making skills and are comfortable working in a fast-paced, fluid environment within an organizationally complex business
The ability to attract and recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance; widely viewed as a strong developer of others.
Self-reflective and aware of his/her own limitations; leads by example and drives performance with an attitude of continuous improvement by being open to feedback and self-improvement.
An ability to inspire trust and followership in others through compelling influence, passion in his/her beliefs, and active drive.
Encourages others to share the spotlight and visibly celebrates and supports the team's success.
Creates a sense of purpose/meaning for the team
Education and Experience
12+ years of progressive marketing responsibilities
Including global and cross-business line scope for multi-billion-dollar businesses that focus on building direct relationships with B2B customers and other important constituents.
Bachelor's degree or comparable academic training in general business, marketing, or closely related discipline is required.
Experience working in a global publicly-traded organization a plus
Internal Number: 21011657
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.