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Digital Marketing Manager, Associate Director/Director
Bank of Singapore
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Digital Marketing Manager, Associate Director/Director

Bank of Singapore

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Details
Posted:
April 5, 2021
Location:
Singapore, Singapore
Salary:
Open
PayScale
Type:
Full Time
At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group's global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!

Bank of Singapore is looking for a Digital Marketing Manager to drive its digital marketing strategy and support its rapid business growth with a focus on lead generation. In this role, you will be part of the Digital Marketing Team and will work closely with internal stakeholders to drive marketing efforts in the region, leveraging your strong grasp of the industry. If you are a driven team player looking to take the next step in your career, this is the opportunity for you.
Responsibilities
  • Develop digital marketing strategy for the wealth management company and manage the end-to-end lead management process
  • Oversee the workflow processes and systems across the lead conversion funnel and establish strong partnership with internal stakeholders to handoff leads for enrichment
  • Oversee the existing digital marketing campaigns, while taking the initiative to develop new methods of outreach via digital platforms
  • Effectively leverage and develop relevant content e.g. articles, thought-leadership pieces, social media posts for digital marketing campaigns
  • Build innovative solutions, leveraging digital marketing strategy and technology to impact business targets, and client experience
  • Drive growth through vendor research and outreach through audience targeting, emerging media channels, digital analytics capabilities and personalisation
  • Manage the social media platforms, executing social media campaigns and content
  • Analyse and measure the campaigns performance through marketing metrics against goals (ROI and KPIs).


Qualifications
  • At least 8 years of work experience in digital marketing either in the industry or a digital agency
  • SEO, SEM, social media, content marketing, Google / Adobe Analytics, A/B testing skills are necessary
  • Strong knowledge of paid and owned media tactics
  • Strong knowledge in social listening and competitor benchmarking
  • Knowledge of website design, HTML5, UX is a bonus
  • Knowledge of CMS, marketing automation and CRM tools is an added advantage
  • Ability to self-motivate and work independently in a fluid environment and comfortable with multitasking
  • Strong communication skills

Internal Number: 10690849
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