Illustrative Mathematics (IM) is committed to creating a world where all learners know, use, and enjoy mathematics. With a strategic focus on developing freely available, high-quality PreK–12 math curricula; embedded, ongoing professional learning and an active teacher community, IM is seen as the experts in standards-aligned mathematics resources with a strong reputation for high-quality, freely available materials.
Our Team. We achieve these goals by putting our employees first. As a deeply embedded and highly respected partner in the K–12 education space, IM attracts a diverse group of talented people who work in spirited teams to do extraordinary things. Our team of professionals include distinguished university faculty, respected education bloggers, presidential-award-winning teachers, and experienced business leaders from some of the top organizations in the field. Every member of our team is committed to K–12 mathematics education and passionate about making a difference with high-need students.
Our Culture. Illustrative Mathematics is unique in its ability to bring diverse people together to achieve common goals. Across the organization, IM encourages diversity of ideas, healthy debate and constructive feedback. IM works to find the common ground between mathematics and classroom experts, and to skillfully balance the voice of the customer with the vision of the developer in order to create meaningful, useful, and engaging resources of the highest quality.
Vision for this position: As the Marketing Manager at IM, you will be responsible for executing marketing activities and programs to promote awareness, leads, and partner sales enablement aligned to marketing plan goals. You are an engaging leader, who knows how to actively listen and drive for alignment with your various stakeholders. You’re a self-driver who is a master at prioritization, and you thrive on team-work and collaboration.
Position Type: Full-Time
Manage the execution and tracking of the marketing plan including all activities and programs related to brand awareness, lead generation, and sales enablement.
Plan and project manage ongoing activities such as digital advertising, newsletters, webinars, and launching new marketing channels and initiatives.
Create and maintain processes for internal workflow for marketing campaigns, newsletters, testimonials and customer success recording, as well as managing the copywriting process.
Collect, organize, and analyze qualitative and quantitative data related to our customer and user experiences. This is in relation to the implementation of our curriculum and professional learning to draw out key trends and insights and recommend actions based on findings.
Listen to customers through surveys, customer calls, partner interactions, social media, customer requests, and market research and develop recommendations.
Develop or bring a deep understanding of the challenges districts face in math education and the processes by which schools implement new curriculum.
Skills and Qualifications:
An understanding of the needs of Title 1 educators, educators who serve students of color and educators of color
10+ years of marketing or sales channel management or support, ideally in the K-12 marketplace.
Committed to, and demonstrated success in, centering racial equity and inclusion.
College degree in business, marketing, communications, or education.
Strong command of financial management and ability to stretch a limited marketing budget for maximum effectiveness.
Expertise in using Google Analytics and data sources to drive day-to-day marketing decisions.
Strong prioritization and project management skills.
Experience working in a team-oriented, collaborative environment.
Experience with marketing systems including CRM (Salesforce.com), HootSuite, Hubspot, and Google.
Ability to professionally interact with all levels of an organization.
Excellent presentation, communication, and writing skills.
Ability to problem-solve/troubleshoot issues as they arise.
Rapidly adapt and respond to changes in environment and priorities.
Ability to maintain an upbeat and positive attitude at all times.
Illustrative Mathematics is an equal opportunity employer and welcomes candidates of diverse backgrounds
About Illustrative Mathematics
Illustrative Mathematics is a non-profit organization committed to creating a world where learners know, use, and enjoy mathematics.
Our highly respected authors craft and deliver high-quality, problem-based core curricula and professional learning resources that help teachers and students excel in teaching and learning mathematics.