This position provides leadership for enrollment marketing, communications, and social media to reach University recruitment and retention goals. The Director of Enrollment Marketing and Communications plays a critical role in operating compelling and state-of-the-art print, digital and face-to-face marketing and communications campaigns for undergraduate, graduate and international students. The position guides and supports all student recruitment efforts in partnership with University leadership. The position substantially collaborates with Enrollment Management and across campus.
Conduct strategic planning exercises and complete a formalized strategic plan to guide all marketing efforts across the division and the campus to meet enrollment goals. Direct enrollment marketing and communication efforts, including development and implementation of strategic enrollment goals, marketing and communication strategies, and action plans. Provide leadership to and manage professional staff members of the marketing, communications, and social media team in support of reaching UTA enrollment goals. Collaborate with campus-wide stakeholders. Provide staff with support, direction, and tools necessary to develop and deliver their products. Manage technology, software, and analytic reports such as social media, CRM, and project management tools. Build relationships with outside partners, recruiting staff in other UTA departments, all student service officers, MyMav governance groups, academic colleges, and University Advancement. Performs other duties assigned.
Master's degree in marketing, design, communications or related field or equivalent combination of education and experience. Five plus (5+) years of experience working in a higher education market with a broad knowledge of admissions, recruitment, communications, and university policies and/or processes including writing, designing, and managing marketing /communication projects or the equivalent experience. Three plus (3+) years of management experience. Experience with CRM and analytic tools.
Master's degree in marketing, design, communications or related field. Seven plus (7+) years of experience working in a higher education market with a broad knowledge of admissions, recruitment, communications, and university policies and/or processes including writing, designing, and managing marketing /communication projects. Six plus (6+) years of management experience. Excellent communication, organizational, and interpersonal skills; stellar customer service; ability to work with a variety of staff of varied ages and backgrounds. Skilled in training and staff development; competency for analyzing recruitment-related data and assessing activities and recruitment, and ability to understand and influence markets.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: No
Internal Number: 13872
About University of Texas at Arlington
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.