The Indiana Memorial Union (IMU) is located at the heart of the Indiana University Bloomington (IUB) campus. Whether as a home away from home for the IU community, or a gateway for visitors, the IMU welcomes all. Each year thousands of students, conference attendees, wedding guests, visiting relatives, faculty, and more enjoy the amenities the IMU has to offer.
A job with Student Affairs Marketing provides students the opportunity to work in an agency-like atmosphere where creative problem-solving and collaboration with colleagues lead to the development of effective strategies to build awareness, engagement, and action from target audiences. All Student Affairs Marketing staff will contribute to the creation, implementation, and assessment of various marketing and communications initiatives.
Real marketing challenges deserve real marketing solutions. That's where you come in.
The Social Media Coordinator is a key communicator for the Student Health Center, using relevant and intentional graphics, copy, videos, photos, and links via social media platforms to share events, promotions, and services that help tell the story and promote the services of the Student Health Center.
The Social Media Coordinator reports to the Marketing Manager and works closely with various members of the marketing team and professional staff/clients from around the Division of Student Affairs. Members of Student Affairs Marketing participate in various meetings, workshops, critiques, and brainstorming sessions as necessary.
Develops innovative and creative media content in line with Student Health Center branding efforts (i.e., original text, photos, videos and news).
Using a Content Matrix, strategizes, monitors, and posts on social media accounts to engage with the Indiana community regarding the services, promotions, events, and other offerings.
Oversees and maintains the accounts on, but not limited to, Instagram, Facebook, Twitter, YouTube, and other relevant social media platforms.
Creates, maintains, and consults the Communications Calendars for social media content, sharing stories with partners, and planning other promotions.
Researches and analyzes social media trends to determine which platforms and methods will best reach target markets.
Tracks stories, key search terms, and hashtags to develop relevant content.
Creates monthly and quarterly social media analytics reports to determine effectiveness and the direction of future strategies.
Works collaboratively with team members, colleagues, and campus partners to implement the most effective and engaging strategies.
Monitors and amplifies the pulse of social media content on campus and partner with campus departments when necessary to strategically share content.
Monitors and engages users on various review sites: Google, etc.
Assists other social media coordinators with their accounts as needed.
Collaborates with team members to use effective graphics, photos, videos, and copy for strategic posts.
Helps with Student Affairs and Indiana Memorial Union social media efforts as needed.
Other Communications duties as needed
Strategizes various ad campaigns and messaging for summer and fall campaigns.
Writes copy for ad campaigns and print pieces.
Edits copy on various print and digital platforms.
Accepting work-study and non-work-study candidates.
Currently enrolled in the Fall 2021 semester as a student at Indiana University.
Understanding and extensive experience with various social media accounts, how they are best utilized, and how to strategically engage via these platforms. Familiarity with social media trends; knowing when to experiment with new tactics and when not to. Familiarity taking quality photographs and photography principles. Well-versed in design principles. Familiarity using Microsoft Office programs. Fine attention to detail. Professionalism, dependability, and respect for others. Exceptional decision-making skills and autonomy. Exceptional writing and communication skills. Performs well in a team-oriented, collaborative atmosphere. Strong sense of curiosity and creativity. Motivated individual: strives for ongoing improvement and passionate about learning. Ability to receive constructive criticism in order to improve skillset.
Pursuit of a degree in Marketing, Communications, Journalism, Digital Media, or related field. Experience managing social media accounts that were not simply personal accounts. Experience taking pictures and filming/editing videos to post to social media. Understanding of effective marketing tactics. Personable, comfortable talking to others.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
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About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.