Position Summary The Coordinator of Athletic Marketing and Events will coordinate the marketing of all NSU Athletic events and help lead game operations, fan experience and sponsor relations within the department. This position will assist in revenue enhancement of the athletics program by identifying, cultivating, and soliciting sponsors for the athletics department. This position will assist with all special events within the department. Nature and Scope •The Coordinator will report to the Associate AD. •Develop comprehensive marketing plan to increase attendance at all NSU Athletic events including increasing student attendance at events. Consistently review national trends for attendance and bring new ideas to enhance promotion of all athletic events. •Foster relationships with key Offices on campus to improve overall student life experience on campus, including cross-promotional opportunities at various campus events. •Assist with game operations of athletic events including game scripts, music, set-up, and guest and donor relations at events. Instruct all personnel on all relevant information throughout day of event. •Develop comprehensive plan and detailed organization for management of new media (e.g., videoboard) in Wachs Arena and Dacotah Bank Stadium including experience with Show Control software and implementation into flow of each athletic event. •Responsible for marketing revenue and new revenue generation including corporate partnerships – maintain active portfolio of sponsors that can be cultivated, solicited and stewarded. •Assist with game program sales including generating new partnerships. •Lead undergraduate interns for marketing and game operations including development of task lists and goals. •Responsible for developing strategies to increase season ticket sales including cold calling, and following up on leads and thinking creatively to increase season ticket sales. Assist with all outbound ticket sales. •Assist with NSU Athletics and Wolves Club Special events. •Lead all aspects of NSU student fan club: Howling Wolves including developing comprehensive rewards system and working with campus partners on real-time tracking. Secure reward prizes from various local partners to increase student attendance. •Assist with leadership of tailgating plan for Dacotah Bank Stadium including sales and customer service/day of game operations. •Develop new media (video) content for Wolves Club, and Wolves Athletics social mediat accounts. All Athletics Department personnel are expected to become familiar with and comply with all departmental, university, conference and NCAA rules and regulations. Any university personnel who knowingly violate University, Athletics Department, or NCAA rules are subject to dismissal. Training and Qualifications Bachelor’s degree required, master’s degree preferred. Successful candidates will have 2 years’ experience in Athletic Marketing (sports marketing, event management, or related fields), or equivalent experience in sales. Excellent communication, organizational and interpersonal skills required. Excellent writing skills required. Proficiency with Microsoft Office. Experience with Adobe Suite preferred and video editing experience. Establish and maintain effective working relationships within intercollegiate athletics, the Foundation, and the University to increase revenue and the fan/student experience at all NSU Athletic events.
Northern State University is home to one of the strongest community and regional athletics fan bases in the country. The NSU men’s and women’s basketball programs have led the nation in attendance for NCAA Division II for an unprecedented twelve years running. NSU is home to 15 intercollegiate sports and all compete in the 16 member Northern Sun Intercollegiate Conference (NSIC)
Internal Number: NE9834
About Northern State University
Northern State University is an NCAA Division II institution located in Aberdeen, SD. NSU is a member of the Northern Sun Intercollegiate Conference which has a total of 16 members.