POSITION DESCRIPTION The Vice President of Enrollment & Marketing reports directly to the President and provides leadership to the college’s recruitment, enrollment, marketing and public relations functions. Recruitment includes traditional undergraduate, graduate and online programs. As a member of the President’s Cabinet, the Vice President provides counsel to the President and collaborates with other executive officers to develop and implement strategies along with the student life cycle which support and enhance the vision and mission of Geneva College.
Select, train, supervise, and evaluate the work of enrollment and marketing staff.
Oversee the enrollment functions of the college resourcefully within the staffing and budget constraints of a small, private Christian institution.
Conduct a strategic enrollment plan including a comprehensive marketing strategy that advances the vision and strategic plan of the College to secure a vital student body well-suited to the College mission.
Establish annual enrollment and marketing goals and strategies, effectively integrating those with the larger institutional goals.
Collaborate with Athletics (NCAA Division III) and Financial Aid in establishing recruitment goals to generate healthy net revenues and manage institutional discount.
Facilitate and support the President’s role in enrollment and marketing efforts.
Develop and maintain systems and that provide timely management tools and performance reports to support enrollment and marketing operations (Geneva has recently implemented SLATE).
Lead staff support for the Board of Trustees Enrollment, Student Development, and Athletics Committee including active role in board meetings.
Incorporate active faculty, staff and student involvement in Enrollment & Marketing activity corresponding to their respective roles in the campus community.
Participate in campus life and represent the college at a wide range of activities, including attending campus events on evenings and weekends.
Build alumni involvement in enrollment and marketing activities, events and programs.
Exercise control and fiscal responsibility for the division’s budget.
QUALIFICATIONS & ATTRIBUTES The Vice President of Enrollment & Marketing will be a knowledgeable professional with a minimum of a master’s degree pertinent to the role and at least five years of service in higher education or commensurate professional experience. The successful candidate must have a record of achieving enrollment goals in private higher education institutions. Christian higher education is strongly preferred. In addition to these basic qualifications, the next Vice President will be:
A person of authentic Christian character and conversant in the college’s Reformed confession and heritage, evidenced in
A deep commitment to Jesus Christ and His word, resulting in a mature Christian walk,
Prayerful dependence on God’s provision and the guidance of the Holy Spirit,
An understanding and application of biblical principles for the stewardship of time, talent and treasure, with
Faithful service and follow-through on commitments.
A gifted leader who
Earns respect and establishes rapport with colleagues, prospective students and their families and external constituents,
Encourages their teams and team members to adopt best practices, maintain high standards and reach ambitious goals,
Inspires their teams and team members to accomplish their work with excellence, integrity and a sense of mission,
Presents the mission of Geneva College winsomely and articulates the value of a liberal arts education within the college’s Reformed confession and heritage,
Thinks strategically and creatively, and
Makes and communicates difficult decisions firmly, yet graciously in a God-honoring way.
A competent team member who
Portrays an internal energy and work ethic,
Possesses excellent writing skills and strong verbal communication skills in large and small group settings, including the ability to persuade and to listen patiently in personal conversations,
Works with a level of cultural intelligence well-suited to Geneva’s openness to students of any race and faith, to build a student body that reflects the membership of every nation and tribe and people and language in the Kingdom of Christ,
Brings the financial skills to develop and manage budgets on sound principles,
Understands academic funding models as well as the critical issues in higher education, Christianity and culture.
STANDARDS OF CONDUCT Employees of Geneva College will affirm upon hire, and annually thereafter, their promise to abide by the College’s Standards of Conduct Policy. All employees must conduct their personal affairs so there can be no opportunity for unfavorable reflections upon the Christian beliefs and mission of the College, either expressed or implied. It is expected that employees will conduct themselves in a manner consistent with biblical standards, values, and character. These standards of personal conduct do not apply to family members and/or friends of the employee.
About Geneva College
Geneva College is a Christ-centered academic community that provides a comprehensive education to equip students for faithful and fruitful service to God and neighbor. Geneva College?s mission is student-focused, emphasizing Christ, comprehensive education, and service to God and neighbor. This is consistent with the college?s charter, bylaws and Foundational Concepts of Christian Education, as well as Geneva?s historic motto, Pro Christo et Patria (For Christ and Country).
Geneva College will inspire students to integrate faith in Christ into all aspects of life in the real world, and to serve faithfully within their callings for Christ and Country.
With Christ as King and under scripture, we:
- Serve with grace
- Pursue Godly wisdom
- Foster academic strength
- Engage culture faithfully
- Inspire vibrant hospitality
- Honor one another