Key Skills: The Manager of Membership Marketing, Communications, and Programs will effectively develop and implement recruitment/retention campaigns using innovative tactics to change the trajectory of membership numbers. This includes developing communications to build awareness, understanding, and engagement of programs and activities across departments for members and prospective members using both digital and traditional activities. The manager will also coordinate the membership social media program.
In addition, the Manager will promote our Career Center and liaise with our scientific communities/divisions of interest (although knowledge of our sciences is not required) to ensure the leaders are aware of activities and deadlines, leadership development opportunities, and communications/promotions options.
Management of the programs also includes evaluation, financial management, and the use of technology for communications – both to our member audiences and outside audiences. The effective staff member will have a strong knowledge/understanding of diverse member groups’ needs (or willingness to learn), understand the opportunities that many different technologies present for effective communications, exhibit a high-level of attention to detail, and ability to work with many different members, staff, and vendors to ensure successful programs.
Develop and execute comprehensive membership recruitment and retention plans, including writing and updating membership materials (for various communication vehicles including digital marketing), across a full spectrum of the Societies activities. This may involve working with external market research firm(s) on analysis of membership trends and integrating findings of the research into benefit development analysis and re-envisioning our membership recruitment and retention strategies and tactics.
Manage the Societies Career Center electronically and at the Annual Meeting to ensure effective operations and develop/implement marketing plans to increase both employer and job seeker use.
Effectively develop and manage the community and divisions programs and activities. This includes working with the Societies leaders in developing community/division activities to increase value and involvement, communications, and leadership opportunities. Coordinate monthly community calls, produce the annual Leadership Handbook, maintain all committee terms, and assist with webpage development. Liaise with the leadership (as needed).
Produce the bi-weekly e-newsletter including: requesting news, writing/editing content, placing advertisements, uploading to web and distribution. Update/redesign as needed.
Coordinate member Social Media announcements and interactions – in all appropriate social media spaces.
Manage member content across the websites, including writing and posting content, images, and links. This includes supporting other departments for news and announcements relevant to members.
As requested, assist the various departments (meetings, publications, science policy) with member communications. Coordinate communications with the science communications department (which focuses on external audiences) to ensure synergies.
Assist with outreach activities– including trade show arrangements and some travel/staffing booths to promote the Societies.
Be familiar with budgeting process and analyze program related expenses to develop recommendations on financial expenditures and cost effectiveness.
Perform project management related activities as assigned and needed to coordinate the development and implementation efforts.
Assist with special projects as required.
Education: College degree in marketing/management/communications. Background in the agronomic/crop science/soil science/environmental sciences fields is a plus but not required.
Experience: Minimum of 3-5 years’ experience in marketing/membership engagement/communications, or association/non-profit experience is a plus but not required.
Special Skills/Knowledge: Excellent writing skills (for membership recruitment, retention, and communications) are the key to success in this position. Verbal communication skills are also required along with creativity for continuing development and of new programs and services. Demonstrated leadership skills are critical. Keen organization and project management skills are needed to prioritize and manage simultaneous, diverse assignments. Understanding of membership needs (or demonstrated willingness to learn) and web/electronic technologies for communications are a must. A strong work ethic, willingness to see projects through to completion, team-oriented attitude and flexible aptitude are valued in our fast-paced, continually changing environment.
Abilities: Ability to interact, establish and maintain effective working relationships with other staff, as well as members, other Societies, and vendors. The ideal candidate will be able to handle multiple project responsibilities and effectively plan short and long-term project implementation. They have a demonstrated ability to work both independently and collaboratively with many different groups. Finally, this position requires a strong customer-service orientation.
This position requires the Manager to work with members, leaders, and committees. Management of the programs also includes promotion, financial management, evaluation, and the use of technology for communications. The effective staff member will have a strong knowledge/understanding of diverse member group needs (or willingness to learn), understand and have experience with the opportunities that many different technologies present for effective communications, exhibit a high-level of attention to detail, demonstrated leadership skills, ability to prioritize, and ability to work with many different members, leaders, staff, and vendors to ensure successful programs.
The Alliance of Crop, Soil, and Environmental Science Societies (ACSESS) is a nonprofit 501(c)(3) organization providing management and administrative support services to its founding members: the American Society of Agronomy (ASA), Crop Science Society of America (CSSA), and Soil Science Society of America (SSSA). The headquarters office for these international Societies is based in Madison, Wisconsin.
The American Society of Agronomy was established in 1907 with the primary goal of enhancing conservation and promoting the wise use of natural resources for the production of food, feed, and fiber crops, while maintaining or improving the environment.
Learn more about ASA at: www.agronomy.org
The Soil Science Society of America was established in 1936 to increase awareness, outreach and education about soil science. Its members also focus on other interests and aspects of soil, including physics, chemistry, microbiology, fertility, morphology, classification, and mineralogy.
Learn more about SSSA at: www.soils.org
The Crop Science Society of America was established in 1955. Members are dedicated to the promotion of public welfare though the advancement of res...earch, extension, and teaching of the crop sciences, along with improvement, culture, management, and utilization of field crops.
Learn more about CSSA at: www.crops.org
The ACSESS organization's three Science Societies represent more than 12,000 individual members around the world. Thirty-three companies and businesses are part of the Corporate Membership program, and more than 90 cooperating societies are linked to ASA, CSSA, and SSSA for collaborating partnerships in the agronomy, crops, and soils science fields.
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