The Senior Segment Marketing Manager, Laboratory serves as the subject matter expert for the Physician Office Lab customer segment, performing as an organizational resource for all facets of customer, market, industry, competition and regulatory environment. This position is responsible for translating that deep market knowledge into differentiated value propositions and programs to maximize McKesson's position in the segment, activating the strategy in the marketplace, and driving meaningful ROI in the point of care laboratory market.
A large responsibility of this role is to evaluate and determine how MMS can help customers with key challenges. This includes a deep understanding of subject matters, translation of trends and customer needs into strategies, partnering with internal teams to assess, gathering Voice of Customer (VOC), developing recommendations, setting goals, piloting (as needed), readying our Sales teams and bringing to market comprehensive programs. Goals will be a combination of awareness measures, milestone achievements and engagement metrics; shared goals may include revenue, lead generation and conversion.
The ideal candidate for this role will be a problem solver who employs strategic, creative thinking to drive strategy development and its socialization and adoption, with experience in and enthusiasm for working in white space. Successful candidates are results-oriented, demonstrate an ability to influence in a matrixed organization, have strong time management skills and can work comfortably in a constantly changing environment. The ability to work quickly and effectively on several efforts concurrently will be critical. The position entails considerable interaction with cross-Marketing team members, Sales leadership and Sales teams, and other departments within McKesson Medical-Surgical.
Marketing Customer Strategies and Programs
Be the Segment deep subject matter expert and Customer advocate, translating Customer needs into differentiated solutions and messaging
Lead the Lab Segment marketing strategy development and content marketing plan
Collaborate with other functions, channels and Sales leadership to develop the Segment strategy, providing focus for the team on prioritized goals and initiatives
Develop and lead initiatives around Segment education, messaging, skills and support tools, conferences/meetings and programs aligned to drive growth
Develop the segment learning and innovation agendas, including execution of research
Extrapolate learnings from research to develop and refine segment strategies and programs
Value Proposition Development and Management
Champion and drive awareness of the value proposition for each segment
Pull-through val prop messaging for our Customer and Sales channels.
Translate organization's value proposition into meaningful, differentiated programs
Collaboratively ideate, drive recommendations of innovations and new products and solutions
Understand and communicate future Customer needs, translating these needs into product, service and tool innovation agendas to support future state
Marketing Campaign Execution
Develop and execute select, segment-specific focused marketing campaigns
Market and Industry
Develop and maintain the Segment Marketing Plan. Gather all relevant inputs to create meaningful strategic programs with defined measurable goals
Prioritize and execute on programs, track and report progress, in conjunction with supporting teams
Share and explain Segment marketing plan to various levels of the organization
Segment analysis and scorecard: Understand and track segment financials, Customer Experience (NPS), SWOT, competitive, share and growth trends. Use insights to develop, optimize and prioritize programs.
Competitive intelligence: Build out assessment of competitors as part of the annual marketing plan. Gather, analyze and report competitive activities on a frequent basis
Follow provider/consumer/patient trends to identify expansion opportunities in core segments
Develop path to establish MMS as thought leader within industry
Develop and manage strategic relationships with customer industry trade association; assess and understand value, engagement opportunities and develop associated plan for execution
Selection of and strategic direction for engagement in customers' industry tradeshows, in partnership with other teams
Identification and recommendations of additional potential strategic alliances
Education of Sales teams and other functions on Segment fundamentals
Lead and/or support cross-functional projects and cross business unit activities
Content development for National Sales Conference (NSC) and Leadership Meeting, as needed
Serve as primary point-of-contact for Segment Sales leadership and various other teams
Other duties as business needs dictate
Minimum Job Qualifications:
8+ years of marketing or related experience
Demonstrated success in value proposition development and management
Lab experience strongly preferred.
5+ year experience managing multiple projects, leading cross-functionally and influencing stakeholders
Experience with market research, analysis & and competitive intelligence
Demonstrated ability to take VOC and insights and translate into executable strategy that drives results
Comfort and experience with prioritizing projects & initiatives to maximize value
Executive level presentation skills
Additional Knowledge & Skills:
Ability to manage multiple cross-functional projects as individual contributor
Strong collaborator with ability to influence at multiple levels within the organization
Healthcare or related experience
Expert PowerPoint skills, moderate Excel skills
Basic competency with all other Microsoft Office applications, including Office 365 and OneDrive
Learn and use other internal software applications (e.g., Tableau, marketing workflow management system)
Bachelor's degree in Marketing or Business, or similar relevant degree, required; MBA preferred
Traditional office environment
Travel as needed for conferences, Customer interactions and business meetings (~15-20%)
Large percent of time performing desk-based work (computer, telephone)
McKesson is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to McKessonTalentAcquisition@mckesson.com . Resumes or CVs submitted to this email box will not be accepted.
Current employees must apply through the internal career site.
Join us at McKesson!
Internal Number: JR0042497
About McKesson Corporation
We deliver careers with purpose and potential. Our focus on better health starts with creating an inclusive environment with strong values where you can build a fulfilling career. You can count on us to provide you with resources and opportunities to grow and be your best, while contributing to our pursuit of improving lives. Every day, McKesson’s employees deliver products to healthcare providers that make a difference in the care and life of a patient. We work to distribute medical supplies, bandages, syringes, vials of flu vaccine, and pharmaceutical drugs to help real patients like Jack, an eight-year-old boy battling cancer. We take that job seriously. Together, the work we do is shaping the future of healthcare. If you are passionate about combining a meaningful career with a balanced life, join us on this journey and apply for a job with McKesson today. Every day, McKesson’s employees deliver products to healthcare providers that make a difference in the care and life of a patient.