Greater Boston Stage Company invites applications for the position of Director of Marketing. This is a great opportunity for a talented and ambitious leader advancing in the field of arts marketing. Candidates from diverse backgrounds are strongly encouraged to apply.
The Director of Marketing is responsible for marketing, branding, PR, sales, front of house, and customer service. They develop and implement strategies to increase ticket sales and attendance for GBSC shows and events and deliver a positive brand experience that earns support for the mission. The director is a key member of the senior management team reporting to the managing director and collaborating with artistic leadership. The director supervises marketing, box office, and front of house which includes full-time and part-time staff and an engaged volunteer corps. More information about the company and position can be found at www.greaterbostonstage.org.
Robert Sweibel Arts & Culture Consulting is conducting this search on behalf of GBSC. Qualified individuals are invited to submit a resume plus an expression of interest (video, audio, written) that speak to interests, skills, accomplishments, and characteristics that distinguish the candidacy. Please, no phone calls.
The ideal Director of Marketing is an outgoing and confident leader and collaborator. They are a natural strategic planner who activates the latest best practices and innovations in performing arts marketing. They rely heavily on data to drive decision-making. They have the capacity to contribute a marketing-driven perspective to programming conversations. They demonstrate a strong aesthetic sensibility, creative vision, and a genuine interest in trying new methods and approaches. The director is a creative, inclusive, and appropriately risk-tolerant leader who inspires a dedicated staff that produces high-quality work in a complex, fast-paced environment. The director cultivates a culture of hard work, mutual respect and ongoing learning. They are an enthusiastic advocate for the Greater Boston arts community.
The preferred candidate will demonstrate:
A record of progressive accomplishment in theatre, arts, or event marketing at a comparable organization.
Proficiency with building a digital and social media program (social, SEO, display, etc.) powered by best industry practices.
Experience with CRM systems, databases, and market research.
Interest in institutional and product brand development and activation.
Well-honed PR and communications capabilities, and excellent writing skills.
Track record of accurate financial management, goal-setting and benchmarking, and reporting.
Strong project management experience.
Proficiency with MS Word products; graphic design programs, ticketing software, and video /photo editing software a plus.
The capacity to add perspective to organizational culture.
Maturity, drive, intellectual curiosity, enthusiasm, and humor.
Commitment to cultivating and managing a diverse staff.
About Greater Boston Stage Company
About the Organization
GBSC brings vibrant professional theatre and dramatic education beyond the boundaries of Boston, featuring world and regional premieres alongside fresh interpretations of familiar work. Within this setting, we uniquely foster the artists of tomorrow by providing ongoing performance and employment opportunities to our company of current and former students. GBSC produces 5 Mainstage shows, presents 8-12 concerts, and runs a robust education program for an annual audience of 35,000 in its 350-seat venue in downtown Stoneham.
Greater Boston Stage Company seeks to strengthen community in our suburban setting by encouraging first-time and seasoned audiences to experience the excitement of live theatre. In our intimate venue, we present plays and musicals, both familiar and new, which speak to the interests and concerns of our region and keep the art of professional theatre thriving.
Our education program, The Young Company, believes that good theatre makes good people. We provide year-round training and performance opportunities to students in grades 1-12 with a vital connection to our professional company.
As a community anchor, GBSC fuels the local economy and provides a welcoming and affordable cultural destination in Boston’s Metro North.