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CONTENT MARKETING WRITER
University Communications merges strategy with creativity to develop content and experiences that communicate CMU's We Do brand and value. As part of the integrated marketing team, the content marketing writer creates, writes and edits branded copy for a variety of audiences across print and digital channels including email, web, print, social media, texting campaigns and advertisements. Using the appropriate brand voice and tone based on audience, channel and marketing strategy, the writer shapes CMU's brand narrative to engage readers and inspire them to take action to visit CMU, further explore the university's web presence, request information, apply for admission and enroll. In addition to developing content, a primary responsibility of this position is to engage the campus community


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