The Northwest School is a college-preparatory, co-educational independent school near the heart of downtown Seattle. We offer a rich and challenging program to roughly 450 students in grades 6 through 12, including international students, many of whom live in our campus dormitory. The Northwest School is committed to a diverse and equitable workplace and expects applicants to have a commitment to diversity and social justice. We firmly believe that we are a richer, more creative and dynamic institution when our collective is built with a diverse set of community members. The Northwest School strives for its faculty and student body to reflect the diversity of the society in which they exist. Candidates from underrepresented groups are encouraged to apply.
The Northwest School seeks a Director of Communications & Marketing who leads all internal and external communications and lead’s the School’s brand development and strategy, marketing efforts, public relations, web content and development, and creative design.
The department centrally supports the communication needs of our divisions and departments to ensure that all messaging reflects our values, brand, reputation, and community in a clear and vibrant way. The Director plays a leading role in marketing to prospective families, employees, donors, and promoting the good works and stories of the School to key external audiences. The Director is a key member of the Administration.
The Director serves a key leadership role in initiating and implementing marketing and communications projects and media/public relations efforts that keep the School’s internal and external constituencies informed, and enhances the overall image and awareness of the school, as well as student and faculty recruitment and fundraising activities.
Work with School leadership and a diverse set of stakeholders to ensure that the School’s key messages are reflected in all communications, publications, and events, strategically highlighting work that promotes our mission and values, as articulated in the school’s strategic plan.
Develop, implement, and evaluate an annual strategic and comprehensive communications and marketing plan that advances the School’s values. Initiate and lead strategic marketing efforts to define brand, marketing messages, and positioning statements.
Work closely with key colleagues to assess upcoming projects and activities and advise on editorial content, timing, content flow, and messaging integration. Activities could include but are not limited to print and web-based newsletters/blog postings, invitations, and announcements, with a particular emphasis on reinforcing the school’s core mission and values. Collaborates with community members to ensure individual communications are consistent with the School strategy and brand.
Create, produce, and edit communication materials/campaigns (print, online, video, social media, etc.) for audiences including prospective families and students, current families, alumni, donors, partners, foundations, the media, and the general public, sometimes using external vendors.
Ensure all messages are clear, compelling, and differentiating.
Prepare or edit correspondence on behalf of the Head of School and other administrators, including but not limited to: publication messages, letters, speeches and talking points, lectures, and other key correspondence.
Lead efforts around internal communications activities that inform and unify our faculty, students, and families.
Manage crisis communications needs in collaboration with appropriate School leadership in a manner that reflects our values.
Serve as editor of the School’s publications, most notably an alumni magazine. Develop a content plan, and provide oversight of all writing, editing, design, and production. Ensure that this publication reflects the School’s core mission and values, both in terms of the subjects covered and the language that is used.
Independently develop regular news releases and draft articles about specific activities, events, research, and accomplishments in the School, disseminate to the media, and act as part of the media contact process.
Develop a strategy to grow social media presence on Twitter, Facebook, Instagram, LinkedIn, YouTube and other social media sites as user trends evolve.
Select, hire, and manage vendors and contractors across multiple disciplines including graphic design firms, public relations, advertising and marketing firms, freelance writers, photographers, event design, production vendors, and more as needed.
Serves as a back-up for website updates.
Demonstrated commitment to the school’s mission, values, and philosophy, especially related to diversity, equity, and inclusion; environmental sustainability, and global perspective.
A bachelor's degree in Communications or a related field and 5 years of related experience, or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
Three years of experience in branding, brand execution and management, and development and execution of marketing messages.
Excellent communication skills, both written and verbal. Exceptional writing, editing, and proofreading skills with high attention to detail.
Demonstrated experience analyzing, synthesizing, and clearly communicating large and complex amounts of information to a variety of audiences across platforms.
Demonstrated understanding of the relationship between marketing, communications, development, and enrollment management.
Strong technical skills relevant to the position.
Strong project management skills, including the ability to lead multiple projects under simultaneous deadlines, on time and within budget.
Understanding of current and emerging marketing and communications trends, including social media trends.
Working knowledge of Adobe Creative Suite, graphic design skills a plus.
Experience managing a finance function in an educational setting, or in an organization with a similar revenue model.
Experience using a content management system.
Experience with fundraising or nonprofit environments.
Compensation: Salary is highly competitive with top independent schools in the region and commensurate with education and experience. The Northwest School offers an excellent benefits package which includes medical, dental, vision, short- and long-term disability, and life and accident insurance coverage, fully paid for employee only coverage. A retirement program matches up to 6% of an employee's salary after one year of service in a 403(b) plan. An intentional, mission focused school culture, generous time off, lunch, access to the on-site fitness facility, an exceptional commitment to professional development, and a unique urban location are also benefits of working at the Northwest School.
Application Process: Please submit a cover letter and resume online: http://northwestschool.org/about-the-school/employment
**Please note: we are unable to fully consider materials submitted through other avenues such as Indeed.com without a corresponding application through our website.
We are an Equal Opportunity Employer that values workplace diversity. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, gender identity, veteran status, genetic information, or marital status.
About The Northwest School
The Northwest School is a college-preparatory, co-educational independent school near the heart of downtown Seattle. We offer a rich and challenging program to roughly 450 students in grades 6 through 12, including international students, many of whom live in our campus dormitory. The Northwest School is committed to a diverse workplace and actively encourages applicants with a commitment to issues of diversity and social justice.