2021 is an exciting year for Novartis as we accelerate our growth in the digital space.
The Director, Omnichannel and Digital Strategy Lead, Marketing Automation is responsible for leading the omnichannel and digital strategy for Marketing Automation, including program strategy, design, and build of "next-generation" strategic enablers that will allow Novartis to conduct business with HCPs, patients, caregivers, pharmacists, and payers in a customer centric fashion. Responsible for the definition of our marketing automation use cases and overall functional requirements for our business stakeholders. Additionally, you'll manage the coordination of the delivery of marketing automation across stakeholders, helping to resolve prioritization and business need concerns as they arise.
* Develops best in industry, innovative marketing automation strategies and programs leveraging new channels and emerging technology to support strategic imperatives across US Oncology. * Function as the Product Owner to define, deliver, build and iterate on capabilities * Identifies opportunities to set new direction to improve customer experience across multiple segments, including HCP, patients, caregivers, and payers * Collaborate closely with stakeholders throughout Novartis to obtain buy-in for marketing automation and to set expectations * Leverages emerging technology and capabilities to replace traditional marketing and sales tactics with multichannel initiatives that are customer-centric, engaging, and ROI positive * Interfaces closely with legal, E&C, privacy, and IT to educate on digital guidelines and socializes innovative ideas; as well as business leads to drive marketing automation * Collaborates closely with content, data, services, and technology platforms to create application functionality and to standardize processes where possible * Conducts ongoing primary and secondary channels research based on competitive and outside industry trends * Oversees vendor evaluation and management where required * Drives cross-portfolio and cross-channel view of HCPs, consumers, and payers