Location: New York or Miami preferred; other locations in the US EST/CST or UK time zones considered
The Head of Marketing will design, implement, and monitor effective integrated marketing strategies that align with Emergent’s mission and commercial goals. Emergent’s mission, is, in part, ensuring the confidence of the public and private sector in results-based finance to protect tropical forests. The Head of Marketing will play a crucial role in establishing that, and thus, in shaping the future of tropical forest conservation.
The ideal candidate has 7+ years of B2B and B2C innovative marketing delivery experience managing a variety of thought leadership, promotional and targeted outreach programs end-to-end, including earned/owned/paid advertising campaigns, events/webinars and account-based marketing. To be successful in this role, the candidate should know how to map audiences, generate insights, create messaging hierarchies, generate omni-channel/omni-medium assets, deploy channel-relevant campaigns, and be driven by commercial metrics (e.g., pipeline strength/velocity to conversion).
Emergent sits at the heart of a vibrant ecosystem of partners, including Fortune 500 companies, UN agencies and leading NGOs, and a crucial part of the Head of Marketing’s role will be in activating and harnessing those organisations’ resources. The Head of Marketing will play a significant role in shaping Emergent’s strategic planning and the realization of its flagship initiatives, including the public and private LEAF Coalition and the NGO- and civil society-led Green Gigaton Challenge. Our Head of Marketing will report directly to the Chief Commercial Officer and will oversee several agency relationships and internal support staff. The Head of Marketing will be responsible for both high-level strategy as well as the day-to-day implementation of related activities within a start-up environment that is global in nature and accustomed to working the hours required to bring about true change for the remaining tropical forests.
Drive customer-centricity across the organization leveraging research-driven customer insights and a diverse suite of marketing assets deployable across a range of audiences, channels, and languages;
Develop and implement an integrated marketing plan that drives awareness through to consideration within the private (corporate) and public sectors (e.g., forest governments);
Participate in the quarterly and annual planning of the company’s objectives;
Benchmark Emergent’s marketing performance versus its closest competitors;
Scanning the market for inputs that will inform route-to-market assessments for high integrity carbon emissions reductions in B2B2B and B2B2C environments;
Preparing and reviewing monthly, quarterly, and yearly KPIs and budgets; and
Prepare regular reports and presentations on marketing metrics for the executive team.
Stakeholder and agency management
Develop marketing narratives and assets that aid customer-facing staff in creating awareness and consideration in corporate and forest country government populations;
Design and implement processes and associated assets to aid corporate and government clients in favourably positioning their involvement with Emergent to their stakeholders;
Drive clear and timely deliverables from agency partners according to budget and SOWs;
Set the communications calendar for demand and supply teams ensuring rigorous KPIs in place; and
Build relationships with media and stakeholders through creative PR strategies.
Event planning and implementation
Scan the corporate and jurisdictional landscape for events to sponsor and/or participate in;
Coordinating with partners and Emergent team to plan and execute events, both live and digital; and
Design event themes, curate event content, enlist influential guest speakers and maximize event attendance through targeted invitation.
Monitor all marketing campaigns against targets and make iterative adjustments autonomously;
Prioritize marketing projects and allocate resources accordingly;
Conduct market analysis to identify challenges and opportunities for growth; and
Scan the corporate and jurisdictional landscape for events to sponsor and/or participate in.
Forests are crucial to all life on Earth. They capture and store carbon and are one of the most promising, large-scale, and cost-effective opportunities to combat climate change. Rainforests also sustain rainfalls, food supply, vital ecosystems, and livelihoods for over a billion people. Protecting them is not just a moral imperative, it is essential for a stable, prosperous, and sustainable future for us all. As the COVID-19 crisis highlights, we live in a fragile and interconnected world where sustainability cannot be taken for granted.
There is increasing recognition of the urgency of climate change. The Paris Agreement in 2015 committed governments to keep the increase in global average temperature to well below 2 °C above pre-industrial levels. 760 major corporations have committed to climate neutrality, and over 40 countries have implemented some form of carbon pricing scheme. After two decades of putting necessary, effective, high integrity standards and market mechanisms in place, The Emergent Forest Finance Accelerator (“Emergent”) has the historic opportunity to channel this momentum to solving the deforestation crisis.
Emergent helps safeguard the world’s tropical forests by building a global market for forest carbon credits. Countries generate these credits by reducing deforestation and tropical deforestation (called “REDD+”). For forest countries, Emergent provides a guaranteed source of demand by facilitating access to a range of high-volume buyers, backed by a purchase guarantee from donors, giving countries the certainty need-ed to make investments in forest protection and chart a new course. For buyers, Emergent provides access to the highest-quality REDD+ credits, enabling them to meet their climate neutrality goals.
Requirements of the Role
Proven B2B delivery and leadership track record as a Head of Marketing, VP of Marketing or Marketing Director (B2C a plus);
Deep knowledge of and experience in visualizing buyers’ journeys including decision-maker mapping, sales cycle influence points, and personas crafting;
Mastery of designing and implementing successful integrated marketing campaigns;
Mastery of digital and in-person events planning and delivery;
Mastery of digital marketing (paid/earned/owned), events delivery, and lead generation;
Mastery of CRM software and digital marketing tools and channels (e.g., LinkedIn, Twitter);
Formidable experience curating and boosting thought leadership campaigns including the development and leveraging of influencer partnerships;
Experience selecting and managing agency relationships;
Experience managing 1-2 direct reports; and
Strong analytical and project management skills and strategic mindset, with ability to make difficult decisions.
Education and Experience:
Msc or MBA degree in relevant field;
Experience having worked in a creative agency and client-side preferable; NGO/civil society interactions and/or start up involvement a plus;
Experience in carbon markets and carbon solutions highly desired;
Experience with web design and CMS (Wordpress, HTML, CSS) favourable;
Experience with graphic design and animations a bonus;
English fluency required; Spanish, Portuguese, French or Bahasa a bonus; and
Proficient in Microsoft Office (Outlook, Word, Excel, and Power Point) and Adobe Acrobat (or equivalent).
Applications Instructions and Requirements:
Applicants must have work authorization in the US, UK, or Europe.
Emergent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, local or other applicable laws.
Please include your cover letter and resume as a single PDF document when applying.
About Emergent Forest Finance Accelerator
Emergent is a non-profit created to urgently address the climate and biodiversity crises by incentivizing reductions in deforestation to maximize climate, ecosystem, and sustainable development benefits.