Digital Marketing Specialist, Advancement Communications Middlebury College
Posting Number: S01556
Position Summary: The DUWCSP Digital Media Coordinator supports communications for the Davis UWC Scholars, Projects for Peace, and Davis Fellows for Peace programs.
Essential Functions: Offer is contingent upon successful completion of a criminal background check. Assists the DUWCSP Executive Assistant and the Director of Advancement Communications to develop and implement communications plans for the three programs listed above. Keeps web content updated, troubleshoots technical issues, and implements communications strategies. Recommends and implements social media strategies and creates content to engage Davis UWC Scholars through the groups Facebook page. Uses web and social media analytics to drive engagement and improve web, social, and marketing communications. Assists in the delivery of digital marketing materials to ensure maximum engagement among target audiences. Maintains digital content to facilitate engagement and use across marketing and communications platforms. Collaborates with the DUWCSP Executive Assistant and external designers to ensure that print and online communications reflect the programs high standards and brand identity. Coordinates with Advancement Communications on digital marketing efforts.
General Responsibilities: Performs other duties as assigned.
Qualifications Education: Bachelors degree or equivalent experience
Knowledge, Skills and Abilities: Demonstrated data and technical skills Understanding of social media and social media analytics and the ability to develop and execute strategies and create engaging content. Understanding of site architecture, navigation strategies, and Google analytics. Excellent written and verbal communication skills. Self-discipline and problem-solving skills Ability to handle confidential information in a discreet manner.
Experience: 2-5 years of previous experience in higher ed communications or other communications field Experience with Excel, Photoshop, InDesign, Adobe Acrobat Pro, and HTML markup. Experience with social media Experience with content-management programs (such as Drupal and WordPress) Experience writing persuasive communications preferred
Middlebury is an equal-opportunity employer where diversity, equity, and inclusion are core values. To this end, Middlebury recruits talented and diverse faculty, staff, and students from across the United States and around the world. Middlebury encourages applications from women, people of color, people with disabilities, and members of other protected classes and historically underrepresented communities. Middlebury also invites applications from individuals who demonstrate an ongoing commitment to advancing diversity, equity, and inclusion in the workplace.
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