Developing digital marketing and paid media plans and initiatives and ensure ongoing growth and profitability of partners managed
Improving test strategy across channels managed, integrate into partner digital channels & leverage emerging channels to deliver against account goals
Working with internal as well as external resources, to create, design and oversee programs that drive growth and profitability
Building and maintaining effective business/working relationships with clients and contacts both internally and externally
Conducting program reviews and ensure goals are aligned between Barclays and partners managed
Renewing profitable partnerships and ensure contractual obligations are met??
Working closely with other channels (Direct Mail, Face-to-Face, etc.) to promote cross channel pollination and monitor program results
Presenting marketing plans and provide updates on top initiatives and key performance indicators
What we???re looking for:
Bachelor???s degree required??
Significant years of experience in Marketing or Financial Services??
Experience with P&L management a plus??
Prior vendor or relationship management a plus??
Skills that will help you in the role:
Ability to multi-task and work well with vendors, partners, other bank colleagues (Legal, Marketing, Ops, Technology, etc.)
Experience with leading digital campaigns, including paid media channels (PPC, Display, Affiliates and Social)
Experience with analytics and martech platforms (Adobe Analytics, Adobe Experience Manager, etc)
Exceptional level of communication skills ??? able to provide clear direction and feedback to achieve business objectives
Where will you be working? You will be working at our 4 Embarcadero Ctr San Francisco location. This state of the art office is located in the heart of the city and is easily accessible to public transportation.