Desert Regional Medical Center is a 385 bed acute-care hospital classified as a stroke receiving center and level 2 trauma facility with an innovative , patient centered and evidence-based Rehabilitation Services Department. Our compassionate team provides a wide range of inpatient and outpatient services, including acute care rehabilitation, joint replacement & spinal surgery, neurosurgery, ICU, Telemetry, step-down care, skilled nursing, as well as outpatient therapy, hand and lymphedema clinics.
The Marketing Coordinator for the Tenet Strategic Marketing Group (TSMG) will play an important role in Tenetâ��s continued transformation into a consumer-focused organization. This position will assist in implementing marketing activities that support service line growth and brand engagement, and creating â��the storyâ�� of how an assigned hospital is making a positive impact on the people it serves. The Coordinator will report to the hospital Marketing Manager and have strong day-to-day interactions with the hospital Chief Strategy Officer/Director, and hospital service line and clinical leaders. This position will help build trusting and collaborative relationships with internal and external teams and astutely represent the hospital in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System.
Essential Duties and Responsibilities
â�¢ Supports the implementation and management of all day-to-day marketing responsibilities that include, but are not limited to, coordination and management of events, seminars, screenings, hospital awareness week activities, tours and photography; highlighting and managing the promotion of internal staff members and clinicians for marketing campaign opportunities, social media, etc.
â�¢ Participates in the collaboration process with service line and clinical leaders, and Group team members to implement marketing programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, differentiated value propositions and brand positioning within the market
â�¢ Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the hospital within the market. Works to identify and translate the hospital service linesâ�� â��stories of successâ��
â�¢ Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. website, collateral, newsletters, social media) to create engagement within the community, with key internal stakeholders and to entice usage among a targeted consumer base
â�¢ Helps to identify key components and proof points that support marketing responder conversions (e.g. local calls to action, sub service line offerings, unique service attributes, positive outcomes, specialized qualifications
â�¢ Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations. Participates in the planning, implementation and management of the hospital marketing budget
â�¢ Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market place and translating the vision and mission of the hospital
â�¢ Bachelorâ��s Degree in Marketing, Communications, Business or relevant major is required
â�¢ At least 1 year of related experience to the position
â�¢ Demonstrated experience in managing multiple priorities
â�¢ Demonstrated success in utilizing effective storytelling, writing and editing skills
Primary Location: Palm Springs, California
Facility: Desert Regional Medical Center
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Internal Number: 2105018271
About Desert Regional Medical Center
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.