Reporting to the Assistant Director of Program Marketing, the Marketing Manager will lead the strategic development and execution of marketing plans for a portfolio of executive education programs, with the goal of driving the qualified applications needed to meet budget. The portfolio of programs includes four regional leadership programs in Shanghai, Mumbai, Dubai, and multiple locations across Africa, and a selection of short, topic-focused programs offered virtually or on the Harvard Business School (HBS) campus.
Develop deep knowledge of programs via faculty meetings and published research/thought leadership, competitive analysis, and meetings with program participants.
Project management and quality assurance of a wide array of marketing materials, including digital and print advertising, video content, email campaigns, collateral, web content, direct mail, and more.
Collaborate with HBS faculty and program directors to recommend and implement strategic, program-specific marketing campaigns.
Establish strong, collaborative relationships with cross-functional teams, including program directors, digital marketing, web marketing, program advising, analytics, sales, admissions, finance, and program delivery.
Partner with digital team to implement lead nurturing campaigns that will drive interest for each program; monitor market feedback and optimize campaigns accordingly.
Manage and monitor program budgets.
Utilize data to monitor program interest and optimize plans accordingly.
Other duties as assigned.
During the current period of COVID-19 related restrictions, this position may start as a remote position with the transition to onsite at HBS campus in Boston, MA when the office reopens.
While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice.
Harvard will require COVID vaccination for all Harvard community members who will have any on-campus presence. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement and exceptions may be found at the University's
BA/BS degree or equivalent is required.
5+ years of experience managing complex marketing projects is required.
Position requires excellent relationship management skills, proven project management skills, creative problem solving skills, strong analytical ability, and strong written and verbal communication skills.
The ability to respond independently and with flexibility under tight deadlines is critical.
Experience with Salesforce is preferred.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The Edmond J. Safra Center for Ethics at Harvard University seeks to strengthen teaching and research about pressing ethical issues; to foster sound norms of ethical reasoning and civic discussion; and to share the work of our community in the public interest.
Widespread ethical lapses of leaders in government, business and other professions prompt demands for more and better moral education. More fundamentally, the increasing complexity of public life - the scale and range of problems and the variety of knowledge required to deal with them - make ethical issues more difficult, even for men and women of good moral character. Not only are the ethical issues we face more complex, but the people we face them with are more diverse, increasing the frequency and intensity of our ethical disagreements.
Given these changes in the United States and in societies around the globe, the Center seeks to help meet the growing need for teachers, scholars, and leaders who address questions of moral choice across many of the professions and in public life more generally, and promotes a perspective on ethics informed by both theory and practice. We explore the connection between the problems t...hat professionals confront and the social and political structures in which they act. More generally, we address the ethical issues that all citizens face as they make the choices that profoundly affect the present and future of their societies in our increasingly interdependent world.