Assistant Athletic Director - Marketing and Promotions
Northern Kentucky University
Location: Highland Heights, Kentucky
Required Education: 4 Year Degree
Northern Kentucky University (NKU) seeks excellence by enriching its educational environment and culture through the diversity of its administration, faculty and staff and by embracing inclusiveness, equity, and global awareness in all dimensions of its work. NKU is an Equal Opportunity/Equal Access/Affirmative Action institution. We encourage applications by members of diverse groups and by persons with a demonstrated commitment to issues of diversity and experience in achieving goals relative to inclusive excellence.
The Assistant Athletic Director for Athletic Marketing and Promotions reports to the Deputy Athletic Director and is responsible for coordinating all marketing and promotional activities for 17 intercollegiate athletic sports programs. Position develops marketing plan for all sports programs and athletic department; coordinates design and production of print materials; develops and implements all media publicity including various social media outlets; coordinates all game-day activities to fulfill sponsor and promotion obligations; directs all production activities for basketball within the BB&T Arena; coordinates and assists with special events; represents Northern Kentucky University Athletics on various University committees and in the Greater Cincinnati/ Northern Kentucky community; and schedules and directs community service activities for Northern Kentucky University Athletics Department. Compliance with NCAA rules is of the utmost importance at Northern Kentucky University. As a member of the athletics department staff it is expected that the Assistant Athletic Director for Athletic Marketing and Promotions will have a full understanding of the NCAA rules that pertain to the position. It is also expected that the Assistant Athletic Director for Athletic Marketing and Promotions will comply with all NCAA rules and if he/she becomes aware, or have reasonable cause to believe, that a violation of a rule has occurred he/she will immediately report it to the Director of Athletics or his/her designee.
Regular Duties Performed Daily or Almost Daily: 1. Development and implementation of a comprehensive marketing and promotions plan for the Department of Athletics, with an emphasis on men’s and women’s basketball. This plan will focus on various constituencies, including community supporters, corporate supporters, alumni, faculty, staff and students. 2. Direct all advertising outlets, including print, radio, TV, billboards, social media, etc. 3. Identify and research prospective customers, creating ongoing networking opportunities, make connections and cultivate relationships with clientele to provide repeat business opportunities. 4. Produce, plan, edit, and create marketing and promotions for the athletics website and social media outlets (Twitter, Facebook, Instagram, YouTube, Pinterest). 5. Direct and coordinate community outreach activities involving public appearances by Northern Kentucky University Athletics administrators, coaches, student-athletes, spirit squads, and the mascot to promote a positive public relations and information service regarding Northern Kentucky University Athletics. 6. Plan and direct event and game management activities for all Northern Kentucky University home athletic events including theme nights, special events, anthem performers, halftime acts, and giveaways. Direction of promotional activities at Northern Kentucky University home basketball events includes set-up, student worker placement, contestant selection, radio distribution, and other various activities pertaining to promotions. 7. Direct all production activities for Northern Kentucky University home basketball events, including creation and design of content for video boards, directing music and video, and coordinating all activities with operations staff of The BB&T Arena. 8. Represent the Athletic Department and Northern Kentucky University in assisting with negotiation of corporate partnerships; work closely with Learfield Sports on fulfillment of corporate sponsorship requirements. 9. Supervise Coordinator of Athletic Marketing & Promotions, Coordinator of Athletics Ticketing, Graduate Assistant, and interns/student workers. Coordinate work schedules for in office, event, and game operations. 10. Coordinate internship program with NKU Sports Business/Marketing Department. Duties within program include speaking to SPB/MKT classes for recruitment, assigning weekly duties, completing recommendations and evaluations, maintaining contact with SPB department head and organizing future intern duties. 11. Prepare budget recommendations on an annual basis. Monitor expenditures throughout the year to ensure fiscal responsibility. 12. Represent NKU Athletics on various University committees and in consultation with other University departments, including but not limited to: Welcome Week, Fresh Fusion, Family Weekend, Homecoming, Norse Force, Campus Planning, University Marketing, University Development, Alumni Affairs, and Student Affairs. 13. Serve as an ambassador to solicit support for the NKU Athletics Department and University projects and priorities. Speak before various constituents and establish activities that will promote attendance at athletic events. 14. Provide a positive and professional presence in the community. 15. Perform other duties as assigned by the Deputy Athletic Director and/or Director of Athletics. Occasional Duties Performed: 1. Represent the University and Athletics as a speaker at local clubs, schools or organization events. 2. Assist in preparation and management of Horizon League and NCAA post-season events.
Travel to select road games based upon donor/alumni function(s) as well as post-season play as determined by the Deputy Athletic Director.
Bachelor’s degree in marketing, sport management or other related field of study Three years of experience in athletic marketing
Northern Kentucky University is a growing metropolitan university of approximately 15,000 students served by more than 2,000 faculty and staff on a thriving suburban campus near Cincinnati. Located in the quiet suburb of Highland Heights, Kentucky, just seven miles southeast of Cincinnati, NKU has become a leader in the Greater Cincinnati and Northern Kentucky region by providing a private school education for a fraction of the cost. While we are one of the fastest growing universities in Kentucky, our professors still know our students’ names. In fall 2018, we celebrated the construction and opening of the $105 million Health Innovation Center (HIC), home of NKU’s College of Health Professionals and the Institute for Health Innovation. St. Elizabeth Healthcare invested $8 million to construct and equip the two-story Simulation Center. In 2008, we opened the BB&T Arena, a $60 million, 9,400-seat arena for basketball games and other events, as well as our $37 million, 144,000-square-foot student union building.
The 2016-17 academic year marked the first season NKU was eligible for participation in NCAA Championships after reclassifying to Division I. The Norse qualified for th...e NCAA Women's Soccer Championship and NCAA Men's Basketball Championship in 2016-17. The Men's Basketball team won the 2017-18 regular season Horizon League Championship and participated in the post-season NIT. The Men's Basketball team won the 2018-19 regular season Horizon League Championship and participated in the NCAA Men's Basketball Championship.