Position Summary The Hult Center Marketing Manager is responsible for oversight of all marketing and communications for specific lines of programming as assigned by the Director of Marketing. Marketing Manager’s focus will be on ensuring that all campaigns are planned and executed on schedule and on budget while maintaining institutional brand guidelines. The Marketing Manager will also be responsible for working with the larger marketing team to coordinate campaign delegation for digital marketing, content and design.
Ideal Candidate: The ideal candidate: You have experience working in marketing and promoting live events with revenue backed objectives and are looking for greater experience overseeing marketing for a performing arts center. You have a passion for the arts and find value in helping others connect to them and enjoy the challenge of constantly thinking outside the box to reach them. You understand the value of relationships with partners, internal and external, and do your utmost to represent the venue in a professional and inviting manner. You work well with others and enjoy a team approach to problem solving while also keeping an eye on the horizon for what comes next. You are a proven multitasker and have the ability to oversee multiple projects at once with a strong attention to detail and project management.
Examples of Duties Performed - Duties may include but are not limited to the following
Supervision Received and Exercised
Receives supervision from Marketing Director.
Exercise partial direction over Hult Center marketing team in support of Marketing Director; may supervise temporary or intern staff.
Work with a cross-functional team to implement multi-channel marketing campaigns, including subscription, single-ticket and individual event marketing, some of which may require collaboration with presenter/promoter/artist
Oversees execution and implementation of individual marketing campaigns determining advertising strategies for newspaper, print, radio, television and internet, coordinating research and negotiations to identify and place optimal advertising buys
Work with team to oversee and implement Hult brand(s)
Assist with earned media and promotions including manage media contact lists
Assist team and Marketing Director with budget and timeline management
Help develop and oversee marketing expense budgets for marketing and individual shows; provide responsible show expense tracking and settlements in a timely manner
Monitor campaign performance and adjust campaigns to ensure optimal ROI; monitor revenue goals in conjunction with Marketing Director and Booking Director
Provide recommendations to Marketing Director regarding strategies to improve Hult Center institutional marketing
Provide recommendations to Marketing Director regarding marketing to support Hult Center promoter and resident company events
Support, with the team, our resident companies and other key promoters, as needed
Work in partnership with the Programming team to plan and monitor sales strategies
Coordinate with team and Box Office on audience growth and development and ongoing patron relations.
Oversee marketing-related RFPs, bid preparations, and award decisions; administers contracts as necessary
Lead or participate in Division, Department or City-wide committees and task teams
Other Duties as assigned
To view detailed information on the duties, knowledge, and abilities that may be expected for this position, please see the classification: Management Analyst 1
Any equivalent combination of education and experience which provides the applicant with the knowledge, skills, and abilities required to perform the job. Studies have shown that women and people of color are less likely to apply for jobs unless they believe they are able to perform every task in the job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes with relevant transferrable skills from a variety of sources and experiences. The City will consider any equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.
Experience in live event marketing with experience in single ticket and subscriptions marketing strategies
Experience with Adobe Creative Suite with knowledge of Photoshop and Premiere
Experience using Google Adwords platform including campaign creation, monitoring, and ability to evaluate performance
Ability to operate the Facebook Business platform and manage accounts and team member access including monitoring external promoter and artist access to system
Ability to work in Excel and utilize equations for campaign management
Understanding of grassroots outreach methodology with a focus on helping develop partnerships to support marketing initiatives
Knowledge of Public Relations standards including communication standards, press release writing, media interactions and management of press events including on and off-site interactions
Experience with email marketing platforms such as Mailchimp, Constant Contact, or other customer database communication systems
Basic understanding of web site management and e-commerce strategies
Experience with tourism and civic outreach to community groups with goal of consensus building, partnerships, and general awareness
Ability to work with video files and video platforms (i.e. YouTube)
Experience with social media platforms and applicable marketing strategies for Facebook, Instagram, and Twitter with understanding of platform analytics and best practices
Experience with project management systems like ASANA and Trello a plus
Education/Training Equivalent to a bachelor’s degree from an accredited college or university with major course work in Marketing, Communications, Arts Management or related field(s)
Experience A minimum of two years’ experience in a live-event marketing role. (Preferred qualifications include experience in promoting or co-promoting commercially touring events.)
Note: Relevant professional level experience may be substituted for educational requirements on a year for year basis.
Located at the southern end of the Willamette Valley in Eugene, Oregon, the Hult Center is the largest performing arts center between Portland, OR and San Francisco. Owned and managed by City of Eugene, it has a 2400-seat concert hall, a 500-seat theater and other spaces. With the mission “to enrich the cultural life of the region,” the Center presents 35+ shows per year of its own and is host to five resident companies, local arts organizations, Broadway productions and other touring shows. The Hult Center is anchored in beautiful downtown Eugene – it is the jewel in Eugene’s crown.