An estimated 15 million patients in the US suffer from moderate to severe asthma. Even with the widespread availability of usual care inhaled medicines and more advanced biologic therapies, there is still a significant unmet medical need for as many as 3 million patients.
As Associate Director, Respiratory Marketing, you will be responsible for strategic planning and implementation for Novartis' newest and exciting first-in-class asthma launch asset. You will closely collaborate with the cross-functional US launch readiness team and cross-functional program team to deliver launch preparedness, excellence and best in industry launch success.
* Shape brand strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success * Execute or advise on execution of marketing strategies and tactics by channel/partner aligned with the brand strategic imperatives and grounded in insights * Supervise budget across all marketing spend for specified segment or channel, and provide guidance around how to optimize budget * Provide strategic direction to professional agencies to optimize marketing mix, balancing return on investment and impact to brand * Lead interactions with extended brand team members (Sales, Market Access, Medical, Clinical, Regulatory, Training, Finance, etc.) building consensus/on board among the team * Partner with the members of the marketing team, as well as Commercial Acceleration team, to generate meaningful insights that are foundational for brand strategy * Maintain effective internal communications to ensure relevant company functions are advised of marketing objectives and key initiatives * Effectively interact with internal customer groups (e.g. Customer Experience (former Sales team, Systems of Care) to understand needs and handle requests as needed; aid in the development of field-facing updates and communications * Develop and sustain strong working relationships with other brand marketers and key stakeholders to ensure alignment and message consistency across customers and channels * Mentor and / or lead PM/SPM team members (as needed or assigned)