Marketing Specialist (7552U), Centers for Educational Equity and Excellence 23945
University of California Berkeley
Location: Berkeley, California
Internal Number: 2491477
Marketing Specialist (7552U), Centers for Educational Equity and Excellence 23945
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
The Centers for Educational Equity and Excellence (CE3), a cluster of over 10 equity student support programs in the Division of Equity and Inclusion, provide complex and multi-format programs and services to historically marginalized student populations to ensure their successful transition into the university, academic retention/success, degree completion, and pursuit of graduate study and professional careers. These services have a critical impact on the campus' ability to fulfill its mission of equity, access, and inclusion to California's diverse student population. CE3 services and expertise include solution-focused academic counseling and intervention, assessment of academic needs and addressing academic and nonacademic complexities/barriers to academic success; developing individual study plans; creating and fostering academic, social, and professional support networks and communities; credit bearing transition and success courses; academic strategy and enrichment workshops; enhancing academic skills (e.g., research skills, preparation for graduate programs, academic/work life balance); academic and summer internships; service learning internships; student group development; academic achievement awards; scholarships and student scholar programs; student grant and emergency loan programs; outreach, recruitment, and campus yield activities; and community-building events.
Application Review Date
The First Review Date for this job is: September 24, 2021
Visual Media Content Strategy, Development, and Production Planning. (45%)
Coordinates design, development, and production of visual media including video, slideshows, photography, and graphic design needs.
Researches and analyzes new and innovative methods for promoting our programs and develops implementation proposals; evaluates efforts for effectiveness, reporting results to appropriate higher levels of administration. Supports the design, production and distribution of publications and other promotional materials, including internet or web materials, press releases, advertisements, catalogs, brochures, flyers, signage, A / V presentations, displays, exhibits, etc.
Assists with website graphic design and other visual media needs.
Coordinates appropriate use of campus, institute, and/or department logos, marks, etc.
Social Media Content Strategy, Curation, and Development. (30%)
Under general supervision, builds and manages social media profiles and presence, including Facebook, Twitter, LinkedIn, YouTube, Instagram, WeChat and potentially additional channels (Snapchat, Vine, etc.).
Advises and consults with cluster and campus partners regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, and problem resolution.
Works alongside content producers and to develop and distribute content that promotes CE3 services, programs, events, and the overall brand.
Engages in activities (including surveys and focus groups) that help assess the impact of social media efforts and an advanced understanding of the audience (including students and other stakeholders.
Works with listservs and various email marketing audiences to support outreach and recruitment.
Event Promotion & Staffing - Manages event promotion, social media coverage, and registration. (15%)
Coordinates activities including events and promotional materials and products designed to promote awareness of the campus, institute, and/or department
Prepares communications materials including printing and production timelines, flyers and digital assets, name tags and signage.
Provides social media coverage to bring awareness to the event.
Independently staffed events which may include career chats, workshops, student coffee hours, and team meetings.
Day of event staffing, including occasional evenings and weekends.
Operational and administrative support, and other duties as assigned/needed.
Professional Development. (5%)
Adds to existing visual and social media skill set through participation in staff organizations, professional organizations, workshops, conferences, training, and other educational or networking opportunities.
Other duties as assigned (5%)
Thorough analytical and written communication skills.
Knowledge and understanding of technical applications and methods to develop, design, and produce various types of visual media including video, slideshows, photography, and graphic design.
Thorough knowledge of communication principles, media, and marketing techniques.
1-3 years marketing, visual content and/or social media experience, with a solid understanding of engaging an audience and growing the user base of a product or brand.
Strong interpersonal communication and political acumen skills.
Strong project management skills.
Thorough knowledge of UC Berkeley, including its achievements, mission, vision, goals, objectives and infrastructure.
Experience leading social media content development, curation and strategy across multiple platforms.
Strong skills in event and media activities management.
Skill in mentoring less experienced staff. Preferred Proficient in Adobe Creative Cloud Suite including Premiere, Photoshop, Lightroom, and Illustrator.
Experience using social media tools like Later, Slack, and Canva.
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
This is a 2 year contract appointment.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.