Classification Title: Public Information Director I
College/Division: Darla Moore School of Business
Department: DMSB Marketing & Communications
Advertised Salary Range: $46,059
Advertised Job Summary:
The Digital Marketing Manager works directly under the supervision of the Director of Marketing and Communications to build, launch, optimize and execute digital PPC marketing campaigns for the Darla Moore School of Business. This includes developing digital marketing strategies to optimize customer engagement and campaign performance based on industry standards, as well as tracking, analyzing, and reporting on campaign performance on an ongoing basis. The Digital Marketing Manager is also responsible for tracking and evaluating website traffic and SEO to optimize organic performance and ensure that the Moore School website adheres to market and industry best practices.
Advertised Minimum Qualifications :
Master's degree and 3 years professional experience related to the development and dissemination of informational material, or Bachelor's degree and 5 years related experience.
The University of South Carolina System is comprised of the state’s flagship university in Columbia (founded in 1801 and currently one of the top 50 “Best Colleges” according to U.S. News and World Report), three regional comprehensive universities (USC Aiken, USC Beaufort and USC Upstate), and Palmetto College consisting of four two-year campuses (USC Lancaster, USC Salkehatchie, USC Sumter, USC Union and Fort Jackson/Extended University). Together, the USC System institutions offer more than 450 degree programs on campus and online and are uniquely positioned to meet the state’s educational, cultural, health and research needs. The System employs nearly 14,000 people who work daily to improve the lives of students, fellow South Carolinians and the world. Our diverse engaged faculty and staff enjoy a dynamic and intellectually stimulating work environment.