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Sr Director of Marketing Analytics
The Leader, Marketing Performance, is responsible for the key elements of the financial and strategic direction of the marketing performance work group within the US Strategic Property Marketing business unit. The primary focus is defining the strategy for the marketing analytics platform, delivering consumer insights, making marketing performance data and analysis available to the organization, and enabling predictive modeling capabilities. Work will be completed in partnership with cross-functional teams and vendor partners tasked with building and maintaining the Greystar data and reporting platforms. JOB DESCRIPTIONEssential Responsibilities: Sets and articulates the vision and strategy for the marketing performance team in the U. S. Pa


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