SEO Content Marketing Specialist - Berlin, Cologne, Remote
Location: Cologne, Germany
Type: Full Time
Preferred Education: 4 Year Degree
Digital Signage - Content
Employer will assist with relocation costs.
Internal Number: SEO Content Marketing Spe
How we work
eyeo has colleagues based all over the world. We practice agile and work in distributed, cross-functional teams that span nearly every timezone. Many of our tech teams prefer to work asynchronously.
What you'll do
Reporting to the Marketing Lead, the SEO Content Marketing Specialist is guiding and implementing a consistent SEO content strategy, ensuring a consistent approach to content creation, making sure that each content piece supports our business goals.
After your morning coffee, you'll be expected to...
Ensure that all content which goes into eyeo’s channels - website, blog, other - is following SEO best practices
Uphold brand guidelines and improve impact by integrating an SEO strategy
Work with the technical and creative copywriters to ensure that each content piece helps us position ourselves and rank for themes defined by eyeo’s strategy
Develop a website/new landing page launch process for content, in collaboration with the Website Product Owner and with the Marketing Managers in the business units
Develop a content management process for marketing campaigns, blog content and SEO-specific content
Formulate and successfully articulate best SEO strategies/knowledge to team members along with providing recommendations for improvement (for other business units) and implementing them on the eyeo channels
Together with the B2B Channel Manager and other relevant stakeholders, define content program-specific strategies and plans (supporting channel content from an SEO perspective)
Analyze and report on SEO channel performance and evolve key SEO metrics and benchmarking
Synthesize data, analyze results, identify trends, report, and execute on key findings to achieve marketing objectives
Perform day-to-day SEO operations including on-site updates, page creation, keyword research, meta tags, competitive market analysis, strategic link acquisition
Recommend changes to website architecture (in cooperation with the Website Product Owner), page content, external linking and other factors to improve SEO positions for target keywords, all while respecting and supporting eyeo’s brand guidelines
Work with the Website Product Owner, to ensure SEO content strategies and SEO technical strategies go hand in hand
Grow and optimize our keywords portfolio through testing with ad copy, landing pages, etc.
Eyeo is an open-source software company whose market-leading ad-filtering technology powers products like Adblock Plus, Adblock and Adblock Browser, and whose privacy-first products like Crumbs promote transparency and improved browsing experience. eyeo is dedicated to giving users control of their online experience while fostering a sustainable online value exchange to offer creators, publishers and advertisers more ways to earn money for the content they provide.
In combining our reach of distribution partnerships and our own products, our technology runs on over 225 million devices.
At eyeo, we’re passionate about user agency, personal privacy, sustainability and keeping the web an open, fair resource for everyone.