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Gerontological Society of America

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AW–ARCH

Cambridge, MA

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Senior Marketing Manager - Hybrid
Deliver integrated strategies, campaigns and tactics that include platforms such as direct mail, email, web, social media and events.  Guide Admission and Marketing and Communications team members with expertise, research and trends in enrollment marketing with prospective students, families, high school contacts and other higher education partners and resources.   Identify outcomes and ways to track, measure and report to clients. Champion Admission priorities within the marketing communications team; provide evidence of the impact of the work (reporting, data, trends), and share stories of impact (inquiries, visits, enrollment, retention) to internal and external stakeholders. Establish an annual calendar and workflow that serves as a roadmap for the Admission and


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