Job Details Job Location : UHSP main campus - St. Louis, MO Position Type : Full-time staff Education Level : Masters Degree Travel Percentage : Negligible Job Category : Marketing, public relations
Summary Responsible for the design and execution of marketing and communications strategy to support the Universitys overall institutional goals, consistency of the Universitys brand presentation, education of and recommendations for administration, faculty and staff about effective marketing and communications practices. Reporting to the vice president of university marketing and enrollment management, the assistant vice president of marketing provides strategic and operational counsel on matters involving the representation of the University to local, national and international audiences, as well as internal constituents. The director contributes to an enterprise function that is responsible for identifying and addressing the strategic communications and integrated marketing needs of the University.
You will have an opportunity to:
Lead the implementation of an institutional marketing, communication and advertising plan to meet institutional goals. Creates and executes strategies for developing, maintaining and building the Universitys reputation among constituency groups, including prospective and current students and parents, alumni and donors, current and prospective employees, and the community through strong brand awareness driven by traditional, earned and digital strategies.
Serves as institutional brand manager to establish positioning and increase awareness of the University among internal and external stakeholders. Works to increase regional, national and international awareness of and interest in the University, its academic program, its faculty and research, and campus and facilities through appropriate channels
Work with external vendor partners as appropriate to execute marketing and advertising tactics and manage portions of the tech stack, including, but not limited to, media planning and buying, marketing automation and behavioral engagement, etc.
Works with internal units to develop and implement strategic communications plans to support institutional strategic goals and objectives
Utilizes market research and data-driven analysis to evaluate and improve the University brand platform, messaging, campaigns and programs to achieve institutional goals (including recruitment and advancement) and foresee market trends in order to preserve the University brand in a competitive higher education environment
Develops and monitors department budget, planning and allocating institutional resources for strategic communications and integrated marketing initiatives
Provides coaching, mentoring and professional development to the marketing and communications team, providing both personnel leadership and a team approach emphasizing strategic communication planning and client service
Contributes to the development and implementation of internal and crisis communication strategy, participates in emergency response planning, serves as an external representative and/or spokesperson of the University as needed
Leads the University community in understanding the importance of marketing and communications, the Universitys marketing objectives and effective practices to reach those objectives.
Perform other duties as assigned.
Qualifications To succeed in this role you will need:
Education & Experience:
Bachelor's degree and masters degree in related field, or bachelors and 10 years' experience in marketing and communication.
5-7 years of progressively responsible experience in marketing, communications or related area in an educational, not-for-profit, health care, an agency setting or corporate environment.
Experience managing professional staff.
Demonstrated success in organizing and building successful teams of professional staff members.
Ability to lead culture, build strategic teams and provide a collaborative environment.
Highly responsible individual who takes ownership and delivers on commitments.
Ability to prioritize tasks and work on multiple assignments.
Ability to work independently and as part of a team.
Strong organizational skills, attention to detail and problem solving ability.
Strategic and tactical thinking, data-driven decision making, and short and long-term planning skills are required.
Budget management skills and the ability to analyze and interpret statistics and data are required.
The ability to perform work with various computer applications is required.
Ability to work under deadline pressure but maintain attention to detail
Excellent customer service skills, collegiality and the ability to interact effectively with a wide variety of people on a variety of channels, and to work both independently and as part of a team
Excellent verbal and written communications skills
Ability to work with internal and external groups and constituencies.
Ability to work independently and as part of a team.
Capability to build a team; ability to motivate.
Ease in meeting and conversing with a wide range of people in varying social and business situations.
If this sounds like the job for you here is information on how to apply:
Apply online and submit a cover letter, resume/CV and references. Review of applications will begin immediately and continue until the position is filled.
University of Health Sciences & Pharmacy in St. Louis values the benefits of a diverse student body and workforce. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability. The University's employment policy shall be supported through a continuing affirmative action commitment that embodies the standards of equal employment opportunities for all persons. EOE/M/F/Veteran/Disabled.
University of Health Sciences & Pharmacy in St. Louis values the benefits of a diverse student body and workforce. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability. The Universitys employment policy shall be supported through a continuing affirmative action commitment that embodies the standards of equal employment opportunities for all persons. EOE/M/F/Veteran/Disabled.
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For more than 155 years, University of Health Sciences and Pharmacy in St. Louis has provided a world-class education for health care leaders and innovators. Since its founding, the campus has been a place where future professionals and practitioners come together to learn, grow, challenge each other, and find new ways to tackle society's most pressing health care problems.
The University offers both undergraduate and professional degrees. Undergraduate degrees prepare students for health professions careers and also serve as the foundation for graduate or professional study, while the University’s Doctor of Pharmacy program prepares students to be leaders and innovators in the profession of pharmacy.
UHSP is an affirmative action, equal opportunity employer. UHSP is a member of the Greater Missouri Higher Education Recruitment Consortium member (HERC), a recruiting resource for positions at regional institutions with job alerts and dual career search features. UHS has been recognized by the Chronicle of Higher Education as a Great College to Work For eight of the past nine years.