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Senior Marketing & Brand Management Specialist
Under general supervision, involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners. Develop and drives VSP's highest-risk, highest opportunity marketing strategies, working with partners across multiple business operations, such as VSP Global, strategic business units, and across the lines of business as necessary to achieve stated objectives Identify business opportunities and manages major business initiatives via initiating research, analyzing market trends, business intelligence and financial reporting to assess strategic efficacy a


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