The Marketing Manager - Value Based Care evaluates organizational goals and priorities along with opportunities in the marketplace to develop marketing strategies, community relations and internal communications. Provides guidance and coordination of marketing efforts, monitors results and initiates best practice for areas of responsibility. Coordinates strategies for best results from team efforts.
In addition, the Manager of Marketing and Public Relations has the following responsibilities:
·Provides input to and serves as a resource to the director related to branding; community relations and other value based strategies.
·Assist the director in developing short term and long-term marketing strategies to meet the business objectives of the organization.
·Develops, coordinates and implements specific local branding and community relations strategies.
·Evaluates results of direct mail campaigns initiated by the department to recommend adjustments to improve results.
·Participates in administrative and physician meetings, director meetings and other meetings as needed.
·Creates, monitors and maintains community relations budget.
·Provide local response and support for news media relations activities working with BSWH news media team.
·Ensures the mission, vision and values of BSWH are incorporated into all activities.
The ideal candidate will have a passion for the community and a presence that will foster building a diverse group/program.
§Specialty/Department/Practice –Quality Alliance
§Shift/Schedule – Full Time (40 hours/week) Typical Monday - Friday Day Shift
üImmediate eligibility for health and welfare benefits
ü401(k) savings plan with dollar-for-dollar match up to 5%
üPTO accrual beginning Day 1
*Note: Benefits may vary based upon position type and/or level.
- EDUCATION - Bachelor's Degree; Communications
- EXPERIENCE - A minimum of 3 years of marketing experience required
- Value based care environment healthcare marketing experience preferred
-Manage marketing communication activities, including the creation and modification of promotional and educational material for new product or contracts and overall brand positioning experience preferred
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!