The Director of Media, Marketing, and Outreach is responsible for working collaboratively with the Head of School to design and implement a multi-faceted campaign to enhance the stakeholder understanding of, and support for, the School’s contribution to the community. The Director will play a key role in establishing and reinforcing Gifft Hill School’s value proposition through direct and indirect advertising, website and social media publicity, print and digital publications, grassroots community outreach and event planning, and student recruitment/retention efforts. S/he will provide current and accurate information to stakeholders through video, photo and written storytelling; work with a photographer, videographer or independently to gather video, photos, interview and information to produce and edit audio, video and written content; and attend community meetings to represent the school and report on new and ongoing projects and initiatives. S/he will also be confident in utilizing data generated through media monitoring and analytics tools to determine content impact and propose new approaches to communication and outreach. The Director will work closely with a part-time Communications Specialist to ensure brand consistency and message alignment.
Founded in 1978, Gifft Hill School celebrates its 44th year in 2022. As a strong-standing member of National Association of Independent Schools, this non-profit independent school provides education to students in preschool through 12th grade on the island of St. John, US Virgin Islands. Our mission is to educate, challenge, support and empower students; igniting their passion for learning in preparation for college, careers, and their roles as stewards of our island and global community.