Full-time Executive Director of Marketing Communications - Northern Essex Community College
Northern Essex Community College
Location: Haverhill, Massachusetts
Internal Number: 145209
Location: Haverhill, MA Category: Professional Posted On: Mon Apr 11 2022 Job Description:
POSITION: Full-time Executive Director of Marketing Communications: Department of Marketing and Communications; Non-Unit Professional Position
Summary: The Executive Director of Marketing Communications will set the strategic direction for the institution's on-going integrated marketing communications activities. An emphasis is placed on elevating NECC's brand by reinforcing its impact and contributing to measurable growth.
This position plays a key leadership role with regards to the achievement of institutional strategic priorities. The Executive Director will lead the development and execution of communication efforts designed to both inform and inspire the college's primary target audiences. NECC's external stakeholder groups include prospective students, community partners, workforce partners, and alumni.
MarComm's Executive Director is expected to be a strategic and thoughtful communicator, a prudent change agent, and a diplomatic and driven leader. This individual must maintain a healthy balance between creativity and discipline, as well as a respectful balance between quickness and quality. A focus must also remain on developing and growing an effective marketing mindset throughout the entire institution.
RESPONSIBILITIES: Reporting to the Vice President of Institutional Advancement, responsibilities include, but are not limited to:
Executive Leadership, Strategic Development, and Internal Collaboration:
Work closely with the Vice President of Institutional Advancement to develop strategies that will drive and guide all of the college's ongoing external integrated marketing communications activities, including; advertising campaigns, print materials, digital & social media efforts, public relations activities, and more.
Develop and lead communication and storytelling strategies that will advance the college's reputation, grow brand recognition, effectively communicate the brand promise, and enhance community awareness.
Develop messaging that will convey the institution's positive impact, distinct contributions, and lifelong value to the constituents in the college's service territory.
Utilize data to build a committed "analyze-learn-improve" approach to the continuous improvement of all departmental initiatives.
Work closely with internal stakeholders to assess communication needs and set internal client expectations.
Serve as a collaborative thought partner for the Institutional Advancement team to enhance alumni engagement and help develop an effective fundraising communication strategy.
Serve as a collaborative thought partner for the Enrollment Services team to support the institution's recruitment/enrollment goals.
Work closely with the Academic Affairs, Student Affairs, and Enrollment Services areas to develop effective retention-focused internal communication strategies.
Serve as a member of the college's Leadership Cabinet, as well as on additional key planning committees as needed.
Content Development, Project Supervision, Staff Development, and Business Management:
Develop and refine content for all of the college's external integrated marketing activities that will both inform audiences and inspire action.
Develop and refine content in support of the President's Office, as needed.
Develop and refine key marketing-related content on the college's website.
Develop and refine content and protocol in support of the college's emergency communication needs.
Organize and oversee communication project priorities, project timelines, and internal production teams.
Manage all annual departmental spending and budget tracking.
Supervise and work collaboratively with all members of the MarComm team to help strategically align all marketing communications activities, develop individual leadership skills, and insure ongoing staff professional development.
Bachelor's degree in Marketing Communications, or closely related field with a minimum of ten years of progressively responsible professional marketing communications experience, or the equivalent combination of education and experience.
Excellent writing and presentation skills;
Demonstrated interpersonal and leadership skills necessary to establish and maintain a cooperative working relationship/environment;
Sensitivity to, and experience working with, diverse constituencies of various social identities (ethnic, racial, religious, economic, educational backgrounds and abilities, sexual orientation, and gender expression);
Ability to maintain confidentiality of financial, personnel, and payroll information;
Ability to work in a dynamic environment of rapidly changing priorities, handle multiple tasks, and consistently meet deadlines;
Familiarity with Microsoft Office software, and a proven ability to learn new tools and technologies as necessary
Master's degree in Marketing or similar;
Experience in the field of higher education;
Familiarity with MA community colleges;
Bilingual (Spanish/English), or Bicultural
Experience working with and supporting a culturally diverse population.
BACKGROUND CHECK: Candidates will be required to pass a CORI and SORI check as a condition of employment.
COVID VACCINATION: Candidates for employment should be aware that all Northern Essex Community College students, faculty and staff are required to be fully vaccinated by January, 2022. Accordingly, initial employment is dependent upon receipt and verification of full vaccination status records; details of how to fulfill vaccine record verification requirements will be provided during the hire and onboarding process.
SALARY: Salary will be commensurate with education and experience. Fringe benefit package includes competitive health insurance, dental insurance, basic life insurance, long-term disability insurance, paid sick, vacation and personal leave, educational benefits for employee/spouse/dependents, and excellent retirement benefits.
NECC is a public, two-year college that offers comprehensive academic programs of study leading to the Associate in Arts degree, the Associate in Science degree and Certificates of program completion.Our dedicated teaching faculty accept with enthusiasm the challenge of responding properly to the differing backgrounds of their students and, at the same time, directing and leading them toward broader understandings. Our faculty are deeply involved in the planning of each class and in the achievement of each student, and are equally dedicated to personal achievement. As well as the specialized academic opportunities and tutoring that the college provides for our students, our faculty have the time and the commitment to advise as well as instruct students, and to provide support and encouragement.