Career Center

Welcome to the official site for employment opportunities at MICA.  At MICA, we value diversity and empower our employees to use their talent in a variety of ways. We are pleased that you are interested in career opportunities offered at MICA.

Job Title: Director of Operations and Marketing

Department: Strategic Communications

FLSA Status: Exempt

Reports to: Vice President of Strategic Communications

Range: $89,000 - $108,000 (where a candidate falls within this range is based on their experience and internal equity)

The Position

The director serves to advance MICA’s mission, business and brand by working closely with the VP and the rest of the Strategic Communications (SC) staff to craft and publish the college’s communications, public relations, marketing, and global brand narrative across appropriate media and channels — both internal and external. This work entails building strong relationships with leaders and colleagues in all constituencies of the college, including the student and alumni communities, faculty, staff, and external partners. Importantly, the director will establish a strong and productive relationship with the VP of Admission and team to ensure MICA’s marketing efforts are aligned with and amplify the College’s strategic enrollment plan. 

Working with the VP, the director sets overall, yearly, and quarterly goals for unifying and strengthening the MICA brand, communication products, and marketing initiatives and is responsible for the design of strategy and tactics to meet them. The director works with the SC staff in their understanding and contribution to the goals and supports their performance in carrying out the strategies. The director also collaborates with the VP in mentoring the team in their efforts to embrace a high concept creative approach to SC’s work, prioritizing user-centricity, empathy with the audience, creative problem solving, and identifying and meeting the business objectives of each project.

In addition to strategy development, the director leads process and project design for the SC workflow, collaborating with team members to build the frameworks for both departmental project management and the creative process—from empathy and intent through production and delivery. In addition to process design, the director will work with the VP, the Sr. Manager of Public Relations and Institutional Communications,  and relevant offices and division to develop and codify departmental and institutional communications policy including social media and crisis communications. The director manages the SC team’s resources, assigning tasks and supervising project completion—overseeing the office’s project/traffic manager for daily task monitoring and team progress. Moreover, the director works with the VP to establish success rubrics as well as the measurements needed in analyzing the results for each project where applicable. 

     

Other duties include but aren’t limited to:

• Marketing strategy in collaboration with the Vice President 
• Enrollment marketing in collaboration with the Admission staff
• Digital and social media strategy in collaboration with the Director, UX and Engagement
• Public relations strategy in collaboration with the Sr. Manager, Institutional Communications and Public Relations
• Content strategy in collaboration with the Executive Editor / Content Strategist
• Print production management as needed
• Supporting the VP in selection of and partnerships with external agencies and vendors
• Representing SC across the college as requested by the VP
• Advising the VP on SC and college-wide strategic initiatives
• Community building and advocacy

Qualifications

The successful candidate for director of operations and brand strategy will have a bachelor’s degree (or equivalent experience) with 5-10 years of experience directing staff within a creative agency or in-house creative and/or production services environment, strong experience implementing workflows and processes using project management platforms like Asana, and a comprehensive knowledge of brand strategy development. Importantly, the director will have experience in navigating the unique challenges of unifying marketing efforts across multiple siloed departments, developing organizational communication policy, and fostering change in an institution of higher education. The next director will have the ability to communicate with various constituencies and have an active commitment to equity in all forms, including creating and maintaining positive working relationships with people of diverse backgrounds and perspectives.

Other preferred qualifications:

• Familiarity with the higher education environment
• Experience with developing institutional / organizational communications policies 
• Experience with project management platforms, preferably Asana.
• Experience in community-building whether physical or virtual
• Experience with modern marketing technology stacks
• Experience managing the external production process for offset, digital, and other print formats
• Competency with Adobe Creative Cloud including InDesign, Illustrator, and Photoshop
• Experience with remote workflow software/web apps such as Microsoft Teams, Slack, Zoom, Miro, etc. 

Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.

Applicants must apply online for each job in which they are interested. You will not be considered for any job for which you have not specifically applied. We do not accept applications via email, U.S. mail, or fax. Successful candidates for any staff or faculty positions will be subject to a pre-employment background check.

MICA provides reasonable accommodations to applicants with disabilities on a case-by-case basis. If you need a reasonable accommodation for any part of the application and hiring process, please contact Human Resources at 410-225-2363.