Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.
About Abbott Core Diagnostics:
The key to successful treatment and full recovery is often fast, accurate diagnosis. Abbott's life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.
Our pioneering technology spans the world of healthcare operations - with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices and clinics.
Our location in Lake Forest, IL currently has an opportunity for a Marketing Manager.
The Marketing Manager (SPM) is the core marketing owner and driver of the success for their designated department within US marketing. This is a general management role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Marketing within the division including: Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, People management, Pricing, Business Development, and New Product Development and Introduction.
WHAT YOU'LL DO
Responsible for developing strategic business plans and product positioning
Optimizes all marketing materials, including campaign branding, messaging, and channel mix for target customers
Uses/supports creation of appropriate market research needed to drive the product's overall market positioning and to inform the optimal end-to-end customer experience
Creates new materials when necessary to address a customer need, extended claim of current product or new product launch
Identifies and works regularly with internal partners and external resources to deliver product marketing activities
Accountable for high quality, compliant execution across all marketing platforms and customer segments/specialty areas including market development initiatives for new methodologies
Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena
Continuously monitors marketing activity usage, performance, and customer satisfaction to optimize campaigns and drive business outcomes
Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities
Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning and priorities
Manages team to achieve organizational goals and maintains a positive, professional work environment and culture
EDUCATION AND EXPERIENCE YOU'LL BRING
Bachelor's Degree (± 16 years): Business Administration or Finance
Experience: Minimum 6 years working in Health Care Life sciences.
MBA strongly preferred
Minimum 5 years experience in Marketing, Engineering, management or sales is preferred.
Job requires substantial financial skills, market analysis and advanced communication skills. Knowledge/ability to develop and execute a "new" product launch.
Requires strong analytical skills as well as written and oral communication skills.
Must be able to understand technical and scientific information.
Must be willing to understand and comply with Regulatory requirements.
Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.
Must be able to complete multiple projects simultaneously with tight deadlines.
Minimum 3 years sales management or marketing experience is preferred.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.